For Independent Authors

You became a writer to write. Not to run nine apps.

One text. Everywhere. In your voice.

The thinking was never the hard part — you do that every day on the page. The logistics are: nine platforms, nine logins, the daily discipline of showing up on all of them while you're trying to finish a book.

Text us the moment — a photo and a line — and it goes out everywhere your readers are, in your voice. You keep the part only you can do. The errand goes away.

Month-to-month·Cancel anytime·No contracts

A writer at a sunlit desk, looking up from the page with a phone within reach
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Showing up online, consistently, is work — and you'd rather spend the hours writing.

Everyone else solved that by adding more software. PostShop solved it by removing it.

Nothing to log into. Nothing to schedule. No app to open in the first place. You text the moment — we do the rest. You stay on the page, and your readers never notice you were heads-down in a draft.

The Workflow

If you can text a photo from your desk, you can keep your readers.

No app to learn. No dashboard to manage. No captions to write at midnight when you should be sleeping or writing. Three steps, and you're present on every platform your readers actually use.

1

Capture the moment.

The marked-up page. The proof copy in your hands. The line that cost you three weeks. The light at the desk before anyone's awake. Whatever moved today — that's the post.

2

Text it to your dedicated PostShop number.

You get the number on day one, saved like any other contact. Add your own true line if you have one — or let it write one in your voice. Both work. It takes seconds, then you're back on the page.

3

It publishes everywhere your readers are.

Instagram, Facebook, TikTok, YouTube, X, Threads, Pinterest, and LinkedIn — each one sized and shaped the way it was built for. The full caption where there's room, a tighter version where there isn't. You only ever wrote one thing. We route it to nine.

$8.30 a day on the starter plan. Less than a single boosted post you'd run for one afternoon — except this keeps you present on every platform, every day, in a voice that's unmistakably yours.

An author texting one photo of a manuscript page from their writing desk
Where Your Readers Actually Live

One platform is a bet. Your readers were never all in one room.

The tidy advice is "pick one platform and master it." It sounds sane until you look at where readers actually are. The average person now moves across nearly seven platforms a month — and which ones they use splits hard by who they are. Younger readers live on TikTok and YouTube; older ones on Facebook and YouTube. Pinterest skews heavily toward women; X skews male. There is no single room that holds them all.

So "Instagram is enough" is never neutral. It's a quiet decision about which half of your readers will never find you — and a bet that the one platform you picked won't change its rules or empty out overnight. A year ago, X was the default for writers. Then Threads passed it. The writers who'd built everything in one room woke up to find it emptying around them, through no fault of their own work.

The fix isn't nine times the work. It's letting one true moment take the shape each room was built for — a photo where images live, a clip where video lives, the caption full or tight depending on the platform. Same moment. Many rooms.

"You don't make nine posts. You make one true thing, and let it take the shape each room was built for."

That used to mean nine logins and an afternoon you didn't have. Now it means one text. You stay present everywhere your readers live — without living online yourself.

Built For You

Every lever you need. No app to log into.

PostShop runs on text commands. You don't manage anything in a dashboard — you just text. Here's what you can do from your phone, between sentences.

Bank posts before you go heads-down.

About to disappear into the next draft, or off to a retreat? Text QUEUE and we'll tell you how many posts are ready to go and how many days of coverage that buys. Load up before you vanish into the book, and your feed keeps the thread alive while you write — so your readers never wonder if you stopped.

A voice that learns from you — and never sounds like a bot.

Onboarding captures how you actually sound, and every nudge sharpens it. The day a feed sounds machine-written is the day the writer disappears from it — so the voice stays yours, post after post. Readers follow a person, not a brand. We keep it a person.

BUNDLE a launch or an event into one carousel.

Cover reveal, the box of author copies, a reading, a signing table — send a series of photos or a short clip and include the word bundle in each text you want combined. We pull them into a single carousel post on every platform that supports it. Send them in any order; just wait five minutes after your last bundle text before starting a new group.

Bring in a publicist or assistant.

Growth adds senders alongside you, for three total; Authority is unlimited. Your publicist, your assistant, your co-author on a series — anyone you've authorized can text in from their own phone, and the voice stays consistent across all of them.

Post on your schedule, not the algorithm's.

Set your preferred posting times during onboarding. The moment you capture at 6am, before the house is awake, drops when your readers are actually scrolling — not at dawn when no one's looking.

Pull up your whole presence on demand.

Text FEED and we'll send back a link to a scrollable view of all your recent posts across every platform. Handy for a media kit, a query letter, or showing an agent you've already built a platform — the thing they keep asking authors for.


For the Writer Who'd Rather Not

This isn't self-promotion. It's leaving a record.

Plenty of writers agree with all of this and still won't do it — not from laziness, but from distaste. You became a writer to speak through the page, not to stand in a spotlight selling yourself. Good news: nothing here was ever a sales pitch.

Promotion says buy this, look at me. What PostShop carries is the other thing entirely — the marked page, the deleted line, the honest dispatch from a working day. That's not bragging; it's witness. And it's the exact material the platforms now reward: the raw and the human, not the polished and produced. The private, unshowy writer is built for it. You never have to perform. You never have to show your face. You only have to tell the truth about the work.

You only have to tell the truth about the work — the one thing that made you a writer in the first place.

Is This You?

Honest questions. Honest answers.

Check the column that's true for you. The pattern at the bottom tells you everything.

YesNo
Have you finished a book — or are you deep enough into one to know you will?
Would you rather spend your hours writing than logging into nine apps to post the same thing nine times?
Does your feed go dark for weeks at a time while you're heads-down in the work?
Are you on just one platform mostly because being on all of them sounds like a second job?
Do you want posts that sound like you wrote them — not like a brand, and not like a bot?
Do you have hours each week to write captions and post across every platform by hand?

If your answers landed in the marked column, PostShop was built for you.

From the Westdraft Journal

A Few Hundred Readers

Twelve essays for self-published authors on finding your readers, staying present across platforms, and keeping the writing first — the whole way of thinking PostShop was built around. Don't take our word for it. Read the case for yourself.

Read the Series
Pricing

Less than a single book ad.

A freelance social media manager runs $1,000–$3,000 a month. A book-marketing service charges more and rarely sounds like you. PostShop is the convenience of having it all handled — in your voice, across every platform — for $8.30 a day.

Every plan covers every platform we support. No platform add-ons, no confusing limits, no extra charge because your readers are on TikTok and YouTube and Instagram instead of just one.

Run by real people in Los Angeles — not a content factory or an offshore team.

For the Steady Practice

Essential

$249
per month
  • 1 post per day across every platform we support
  • Captions written in your voice
  • 1 authorized sender (you)
  • Text QUEUE to bank posts before you go heads-down
  • Weekly performance recap
For Launch Season & Backlists

Authority

$499
per month
  • 3 posts per day across every platform
  • Captions written in your voice
  • Pro-grade photo polish — subtle color and lighting correction so the feed looks editorial and consistent
  • Unlimited senders — publicist, assistant, co-authors, a whole series team
  • Multilingual captions (your language + 2)
  • Weekly recap + monthly strategy report with specific actions to take
Get Started Now

Already a PostShop client? Text ACCOUNT to your PostShop number to upgrade, downgrade, or cancel. Need a hand? Email hello@postshop.live.

One text. Everywhere. In your voice.

Your readers are out there. Make sure they can find you.

Getting started takes about 20 minutes. We'll build your voice profile, connect your accounts, and send you the dedicated PostShop number. After that, your only job is the one you actually wanted: write the book, and text us when something's worth sharing.

Get Started

Setup takes about 20 minutes·Month-to-month·Cancel anytime

Looking for a broader PostShop overview? Visit the main site.