PostShop for Writers
Book promotion without the self-promotion
PostShop helps readers find your books

You became a writer, not a book marketer.

Reviews and shelf space sell books, and the book you labored over has too little of both. We run a press. PostShop is built for the part of book promotion no publisher can do for you: book reviews, library and bookstore shelves, and your social media.

The press is Silent Clamor Press, publisher of a Kirkus-starred story collection and of authors recognized with the Benjamin Franklin Gold Medal and Pushcart Prize nominations.

PostShop Relay · $29 a month

When a reader says they loved it, they are one scan from reviewing your book and asking libraries and bookstores to carry it.

Start five days free Learn more
PostShop · $99 a month

Your next book launches to whoever watched you write it.

Books fade when their authors go quiet. Send a photograph and a line from your day, approve it once, and it reaches every platform you are on, so the readers you have earned are still there when the next book comes out.

Start five days free Learn more
Five days free on either plan. No contract. Cancel from your own account. Available in 80 countries.
PostShop Relay · $29 a month

Reviews are the hardest thing to get once a book is out. A place on the library shelf can be harder.

Reviews are what the next reader checks before buying. A library or bookstore that carries your book has bought it.

A reader tells you at a signing, or over coffee, or in a message, that they loved it. They mean to say so somewhere. By the time they are home, the moment has passed and the store’s review form is four taps deep.

A pen drawing: two phones, one scanning the other's QR code, at the centre of a web of circles. Around it, readers review the book on a sofa, hand a request across a library desk, point out a shelf to a bookseller, text a friend and share it over coffee, and beyond them new readers read on a bench, in bed, on a train and in an armchair.

Not every reader is ready to review on the spot. Your reader page gives them three other ways to keep your book moving.

Still reading?

They set a reminder for the day they expect to finish, in their calendar or by one email, and come back to your reader page when they are done.

Loved it? They pass it on.

One reader who loved your book has usually told a friend. Your reader page lets them send it on in one tap, so the friends who weren’t in the room can review it too, or ask their own library or bookstore to carry it.

Want the next one?

Your reader page ends with your newsletter and social accounts, so the readers who loved this book hear about the next.

A team behind your book

Text ADD and a phone number, and your partner, your sister, the friend who has read it twice can text REVIEW to your number too, and put your book’s QR code in front of everyone they meet. You approve every one. Each reader they reach can send the page on again, and so can the next.

Working on it with you

See which shelves are being asked.

Your dashboard names each library and bookstore your readers asked to carry your book, and how many times. A store your readers keep asking is a store worth walking into and introducing yourself.

A field note on the 15th.

Written for you from what readers did on your pages, the kind of writer you are, and the libraries and bookstores near you: one idea, and one next step for the next two weeks. Built from your own numbers, never a template.

A report on the 1st.

What readers did last month, book by book: how many opened your page, went on to a store to review, asked a library or bookstore to carry it, or set a reminder to finish.

What it is, exactly.

These are the real screens, for one of our own books.

A phone screen titled The Dark Prairie, by John Jarrett, showing a large QR code and the line: Point your phone's camera at the QR code to open the reader page. Below it, buttons to text the link, share it, or copy it.
1 · What you show Your book’s QR code, on your phone. This one is live: point your camera at it, or open the reader page.
The reader page for The Dark Prairie: the book's cover, its title and author, the heading Finished it?, and three buttons: Review on Amazon, Review on Goodreads, Review on Barnes and Noble.
2 · What your reader sees Your cover and a button for each store. A button opens that store’s own review form, where your reader writes and posts the review.
Further down the reader page: Want it at your library? with a button to use the reader's location or enter a ZIP code, and Want to see it in a bookstore near you? with the same two choices.
3 · Libraries and bookstores Your reader enters a ZIP code. Relay shows the request pages of libraries near them, and independent bookstores they can ask to carry your book.
The Print a sign or bookmarks page: a headline field reading Literary YA Adventure, a message field with one line about the book, and choices for the background and text colours.
4 · Your wording For a reading or a signing, you write two lines of your own and choose the colours.
A printable table sign for The Dark Prairie with the cover, the headline and line from the previous screen, and the QR code, above a sheet of four bookmarks carrying the same QR code.
5 · On paper A table sign and bookmarks with the same QR code, to print at home or send to a print shop.

Relay’s part is putting the right form in front of a reader while they are still with you, then showing you which libraries and bookstores your readers asked.

$29 / month

A reader page for each of your books where readers review it and ask libraries and bookstores to carry it, a number of your own to text, a printable sign and bookmarks, reader reminders, the libraries and bookstores your readers asked, a field note on the 15th and a report on the 1st. Start it before launch and advance readers can review on Goodreads and pre-order from the same page; for a book already out, it is a second launch. Five days free before anything is charged.

Start Relay free PostShop, at $99, includes all of this.
The full service · $99 a month

PostShop

Your next book launches to whoever watched you write it.

Everything in Relay, and your social accounts kept up from what you send, so the answer to "is this person still writing?" is always yes. Send a photograph or a video, write your own line or start from a draft, and approve it once. It publishes across every platform you connect, and each month's report shows which kinds of post your readers responded to and how many readers your posts sent to your book.

Everything from here down is PostShop
I

Your part, whenever you have something to send.

1

Send something real.

A photograph or a video from your day — the marked page, the walk, the proof copy. Text one word and a private page opens: nothing to install, no password to remember. Nothing in mind? Ask, and we come back with three things worth photographing in the next ten minutes.

2

Write as much as you want to.

Type your own line and we publish it word for word. Leave it blank and we send back a draft to start from — use it, change it, or replace it with your own.

3

Approve it once.

One tap publishes it across every platform you have connected, each in the shape it wants. Change your mind later and a text moves it to any day up to a fortnight out. Nothing publishes until you have read it. That is not a setting; there is no publish step without it.

Everything after that is ours: the sizing, the ordering, the long caption and the short one, the video a still photograph can’t become on its own, all the platforms, and a record of every bit of it you can go back and read. When a post is about your book, one tick on the approval page puts a link to it at the end of the post.

A pen drawing of a writer's desk: an open notebook with a fountain pen across it, a cup of coffee and a stack of books, and a hand photographing it all with a phone.
II

You do not need a stadium. You need a room.

A few hundred people who know your name and know you are still writing.

No single post builds that room. People get there by coming across you again and again — the marked page, the reading, the proof copy, an ordinary day at the desk.

You are not trying to become good at social media. You are trying not to disappear while you write.

Keep showing up, and your first book launch, or your next launch, is not the first time people hear your name.

III

The coffee mug was never the problem.

Show your writing life. So you photographed the coffee mug. The laptop screen. The stack of library books. And you were right to feel that something had gone wrong — those posts felt forced.

The problem isn’t the mug. A photograph of a mug is a noun, and a story needs a verb. Nothing has happened to it. Add one line about what just happened — the chapter you rewrote again, the sentence that finally gave — and the same mug is worth posting.

The picture is the world standing still. The line is what just happened to it. Together they make the smallest possible story.

If the line comes easily, write it. If it doesn’t, send the photograph on its own and we offer a draft to start from. Either way, every post starts from something you actually photographed — we do not build you a stock graphic or a generic post to fill a slot.

And when you do want something designed — a publication date, a reading, a cover reveal — you do not have to go and learn a design tool for it. Photograph the thing, then describe the announcement you want built around it: the words that should appear, the shapes and flourishes you want, how the whole of it should feel. The words come out as you typed them. It still begins with your photograph, it comes back to you before it goes anywhere, and one you turn down does not cost you anything.

IV · Why a press built this

A publisher can make your book available everywhere. It can’t be the reader who asks a library or bookstore to carry it.

We run Silent Clamor Press. We list our books with the wholesalers that libraries and bookstores order from, and we send them out for review. What we can’t do is stand beside you when a reader says they loved it. We can’t ask that reader’s own library and bookstore to carry it, because those requests have to come from the people who live there. And we can’t post from your accounts, in your voice, through the months between books. That work belongs to you and your readers. PostShop makes it simple: one text, one QR code, one approval.

Some of the books we publish. See the Silent Clamor Press catalog →

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One submission. Up to nine platforms.

Instagram
Facebook
Threads
Bluesky
TikTok
YouTube
LinkedIn
X
Pinterest

Connect only the ones you want, and add or drop one whenever you like. Available in 80 countries, including the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, every country in the European Union, India, the Philippines, Singapore, South Africa, Nigeria and Kenya — the full list.

They stay your accounts, and they stay exactly as usable as they were. You are granting permission to publish through each platform’s own process, not handing anything over — post yourself whenever you like, keep whatever you already run there, and withdraw our access from inside that platform’s settings in a few taps, without asking us first.

IV

Nothing goes out that isn’t yours.

Your words stay yourspublished exactly as written

If you write the line, it publishes word for word — not polished, not rewritten, not improved.

You never start from nothinga draft when you want one

Send a photograph without a line and we offer a draft to start from, guided by how you actually write — including your newsletter, if you have one, which we read from its public feed and never sign in to. Use it, change it, or throw it away.

Drafts are prepared with AI, guided by what you have sent us and how you actually write. They are a starting point, not authorship — you decide the final words.

Nothing publishes without youevery post, every time

Every post comes back to you before it goes anywhere. Approve it, change it, send it back, or drop it.

Everything included →
A pen drawing of an open notebook with a ticked checklist and a fountain pen, beside a cup of tea, a stack of books and a sprig of sage in a jar.
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Two plans. Five days free on either.

PostShop Relay

$29 / month

A reader page for each of your books, where readers review it and ask libraries and bookstores to carry it; which libraries and bookstores they asked; reader reminders; a field note on the 15th with one idea written for you; and a report on the 1st.

Start Relay free

PostShop

$99 / month

Everything in Relay, plus publishing across every platform you connect, drafts when you want them, replies to your comments drafted for your okay, and a written monthly report. Nothing is an add-on.

Start PostShop free

No contract, no minimum term. Move between plans or cancel from your own account. Five days is long enough to know whether it fits.

Buying for a writer? Give PostShop as a gift.

Available in 80 countries, including the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, every country in the European Union, India, the Philippines, Singapore, South Africa, Nigeria and Kenya — see the full list. Texting in works in the US, and library and bookstore requests reach libraries and bookstores in the US; reviews, the dashboard and everything else work in every country on the list.

A gift for a writer

What do you give a writer you’re sick of giving pens and audiobook credits to?

Give them PostShop. You choose the plan and the number of months, and you pay once. We email it to them on the day you pick, with a note from you. PostShop Relay is $29 a month; PostShop is $99.

Give a gift

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