Two plans. No add-ons, nothing held back.
PostShop Relay, $29 a month, is your book’s reader page and everything around it, for a book that’s on sale: readers review your book and ask libraries and bookstores to carry it. Before publication day, readers with an advance copy can already review it on Goodreads. PostShop, $99, is all of Relay plus posting to every platform you connect. There is nothing above either.
Relay and PostShop in both plans PostShop posting, in the $99 plan
Reviews and shelf space, from the readers who already love your book.
Everything in this part is in both plans.
Reviews and shelf space, asked for while the reader is still in front of you.
A reader tells you at a signing that they loved the book. They mean it, and they mean to say so somewhere. By the time they are home the moment has passed, the store’s review form is four taps deep, and it never gets written. Reviews are the hardest thing to get once a book is out, and most of them are lost in exactly that gap.
Scan the barcode on the back of your book once, from your phone. From then on, when a reader says they loved it, open your book’s QR code from your dashboard, or text REVIEW and we text it straight back. It comes up on your screen; they point their own camera at it, and their own phone opens your book’s reader page, with a button for Amazon, Goodreads and Barnes & Noble. Amazon and Goodreads open straight on the review form, on the phone where they are already signed in. Barnes & Noble opens on the book’s page, one tap from its form.
At a signing or a stall, keep the QR code up on a tablet on a stand, or print a table sign and bookmarks with it. Not in the same room? The same page goes by text or any message app in one tap. Still reading? The page lets them put a reminder in their own calendar, or ask for one email on the day they choose, and nothing after that.
The same page lets them ask libraries and bookstores near them to carry your book. The library button opens the request pages of libraries near them that we have checked, where a cardholder asks the library to carry a book, with your title, author and ISBN on screen to paste in. The bookstore button lists independent bookstores near them that we have checked, each with a way to ask the store to carry it: an email ready to send, a phone number, or the store’s own contact page.
And because one reader who loved your book has usually told a friend, the page lets them send it on in one tap, so friends who were not in the room can review it too, or ask their own library or bookstore to carry it.
Everything in Relay.
Relay and PostShopA reader page for every bookscan the barcode once
Point your phone at the barcode on the back cover and we find the book and build its reader page. You test each store link before it is saved. Once per book.
Relay and PostShopThe QR code, two waysone button, or one text
Tap Show the QR code on your dashboard, or text REVIEW to your PostShop number and we text it straight back. At a signing or a stall, keep it up on a tablet on a stand, or print the table sign and bookmarks we make for every book.
Relay and PostShopReviews where they are signed inAmazon, Goodreads, Barnes & Noble
Their own phone opens Amazon and Goodreads straight on the review form, and Barnes & Noble on your book, one tap from it.
Relay and PostShopLibraries asked to carry itby their own cardholders
The library button opens the request pages of libraries near the reader that we have checked, with your title, author and ISBN on screen to paste in. A cardholder’s request is how many libraries decide what to add.
Relay and PostShopBookstores asked to stock itindependent stores, checked
Independent bookstores near the reader, each with a way to ask the store to carry your book: an email ready to send, a phone number, or the store’s own contact page.
Relay and PostShopYour area, checked firstthe places near you and your readers
We check the libraries and bookstores near you first. Your area goes to the front of our list within a day of joining, and your reader page shows each place as it is confirmed. The places near your readers are added the same way.
Relay and PostShopStill reading?a reminder, not a nudge
They set a reminder for the day they expect to finish, in their own calendar or by one email, and come back to your reader page when they are done.
Relay and PostShopPassed onone reader tells a friend
The reader page lets them send it on in one tap, so the friends who were not in the room can review it too, or ask their own library or bookstore to carry it.
Relay and PostShopA team behind your bookfamily and friends, with your say-so
Text ADD and a phone number, and that person can text REVIEW to your number and put your QR code in front of the readers they meet — a partner at the signing table, a friend at the book fair, a publicist. You approve every one, and REMOVE takes them off. Each reader they reach can pass the page on again.
Relay and PostShopWhich shelves are being askedby name, with counts
Your dashboard names each library and bookstore your readers asked to carry your book, and how many times, so you know which store is worth walking into and introducing yourself.
Relay and PostShopA field note on the 15thone idea, written from your own numbers
Halfway through each month we send one idea for getting your book in front of more readers and onto more shelves, written for you from what readers did on your pages, which libraries and bookstores they asked, whose reminders are coming due, the kind of writer you are and the verified libraries and bookstores near you. One idea and one next step, never the same one twice.
Relay and PostShopA report on the 1stwhat readers did, book by book
How many opened your reader page, went on to a store to review, asked a library or bookstore to carry it, or set a reminder to finish.
Relay and PostShopWant the next one?your newsletter and accounts
Your reader page ends with your newsletter and social accounts, so the readers who loved this book hear about the next.
Relay and PostShopOne tap from your home screenyour own number too, in the US
Add your dashboard to your phone’s home screen and it opens like an app. In the US you get a PostShop number of your own to text; elsewhere, everything is on the dashboard.
Your next book launches to whoever watched you write it.
Everything in Relay, plus posting to every platform you connect, so the answer to the one question a future reader has, is this person still writing?, is always yes. Each month’s report shows which posts and which kinds of post your readers responded to, so you can do more of what works, and how many readers your posts sent to your book’s page and on to a store, beside everything readers did on your reader page. You never open an app, so the feed never interferes with your writing hours. Everything in this part comes with the $99 plan.
The arrangement, in one paragraph.
You text one word. A private page opens on your phone. You add a photograph or a short video, put several in whatever order you want them seen, write your line if you have one, and say when it should go out. Leave the line blank and a draft comes back for you to use, change or replace. We size everything for the room it is landing in and hold it on a page until you have read it. You tap approve. It publishes to as many as nine accounts. One post a day, seven days a week, every week.
There is no calendar to fill, no batch to shoot, no monthly call, and nothing to install. If you never open the dashboard, nothing about the service is worse.
Write your line and we publish it word for word. Give us the facts instead and we write it around them. Send nothing and a draft comes back to start from.
Three ways in, and you pick per post. Your own sentence publishes exactly as typed. Notes are the middle one — tell us what happened and we build the post from it without borrowing your phrasing. Drafts are prepared with AI, from what you have sent us and how you actually write; they are a starting point, not authorship, and nothing publishes until you have decided the final words. We learn how you write from the captions already on your own accounts (a switch on your dashboard turns that off), and from anything you choose to tell us under Tell us more on your dashboard. Reject anything and tell us why, and the next one is closer. One moment, sized for each room it lands in — the full caption where there is space for it, a tighter one where there is not.
Everything posting adds.
PostShopNine places at oncefrom one submission
Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Threads, Pinterest and Bluesky. You choose which you want and can add or drop one whenever you like, each from its own page on your dashboard. Each gets the shape it rewards rather than the same post nine times.
PostShopReading aloudyour voice, over the photograph
Tick one box and your photograph becomes a short vertical video — a slow push in across the image, which then goes out as a video to every account you have connected. It is also the only way a photograph reaches YouTube at all. Then, if you want, record yourself reading a line, a paragraph, the opening page, and we lay it over the top. Send us video instead and you can have the words on screen too: we transcribe what you said and set it into the picture a few words at a time, the way short-form video is read. You see the transcript written out before anything publishes.
PostShopCarousels, in your ordernot the order the phone uploaded them
Send a dozen photographs from a festival or a research trip and drag them into the sequence you want a reader to move through. The first image decides whether anyone sees the second, and that decision stays yours.
PostShopThe blank daywhen nothing seems worth photographing
Text us one word and we come back with three specific physical things worth photographing in the next ten minutes, drawn from what you have actually told us and sent us before. Each arrives with an opening line you can say to the camera or use as the first sentence. It is not thirty invented posts about nothing. It names something ten feet away from you.
PostShopA generated sceneoptional, and only if you ask
Sometimes the thing worth showing is sitting somewhere that photographs badly — a proof copy on a kitchen counter, a stack of pages on a car seat. Tick the box, tell us in a sentence where you would rather it were, and we keep your object and generate the setting around it. You see the result on the approval page and can send it back or drop it entirely. Twenty a month are included, and a scene you reject does not spend one.
PostShopReplies, draftedInstagram and Facebook
When readers comment on your Instagram or Facebook posts, we draft the replies and put them in front of you. Send ours, rewrite it, or write your own — it is your conversation. On those two, at least, nobody who reached out to you is left sitting there.
PostShopMore than one languagefor readers who do not all share yours
Write your line in any language you like and it publishes in that language. If your readers do not all read the same one, the longer captions can carry three languages in total; the short ones stay in the language you wrote. You choose the others on your dashboard and change them whenever you like. Though we should say plainly that everything we send you, and everything on these pages, is in English.
PostShopA second sendersomebody else who is allowed to send
A partner, an assistant, whoever is standing closest to the thing worth photographing. You authorise them by text and can remove them the same way. Only you can add or remove; nobody else can.
PostShopShared accounts and assistantswhoever is free can say yes
Many couples share one account, and plenty of writers have help. Add your partner or your assistant under People with access on your dashboard and they sign in with their own email. Tick Can approve posts and they can approve drafts on the dashboard and receive the approval texts on their own phone, so a post does not wait for the one person who is busy. Leave it unticked and they can send photographs and help, while approving stays with you. Billing and the plan stay yours alone.
PostShopNothing goes out unreadthis is not a setting
Every post waits on a private page until you, or someone you have allowed to approve, have opened it and tapped a button. There is no publish step that does not pass through one of you, so there is no version of this where something appears on your account that nobody you chose has seen. Reject one and tell us what was wrong and a new draft comes back. Set one aside entirely and it never publishes and does not spend the day. And if you sent a photograph with no words at all, the page says so plainly — that draft was written from the picture alone, and one sentence from you about what was actually happening gets it rewritten around that.
PostShopTiming that bendstoday, or any day up to a fortnight out
Say at upload whether it should go as soon as it is ready or at your usual time. Change your mind later and a text moves it — to tomorrow, to next week, to any day inside the next two weeks, for the stretches when you know you will be away from all of this.
PostShopAll of it by textno app, no login, no calls
One word opens your upload page. Another asks for an idea. Others move a post — to tomorrow, or any day inside the next fortnight, for the stretches when you will be away from all of this — tell you what is queued, or add the second sender. There is a dashboard in a browser, and it installs to your phone’s home screen if you want it, but you never have to open it and nothing is hidden behind it.
PostShopMore than one in a daynothing is dropped
One post a day is the pace, not a ceiling on what you can send. Send four on a Tuesday and the extras queue and go out on the days that follow, one a day, in the order you sent them. So you can send everything you would want posted that week before a trip, or before you disappear into a draft, and the record keeps going without you. Text QUEUE to see how many days are stacked up.
PostShopWhen your own line runs longX and Bluesky stop short
If you write your own caption and it runs past what the short platforms accept, we do not cut it and we do not quietly drop those platforms. The approval page names the ones that cannot take the length and gives you a box to write a shorter version in your own words. Add it and everywhere gets your sentence — the full one where there is room, the short one where there is not. Skip it and the long version publishes everywhere that can hold it.
PostShopEvery photograph, tunedbefore it goes anywhere
Exposure, colour, contrast and clarity are nudged on every image so it looks like it was taken with intent, even when it was shot one-handed on the way out of the door. Automatic, with nothing for you to do. It is a correction, not a rescue — a good photograph comes out looking like itself.
PostShopThe small per-post choicesthere when you want them, invisible when you don’t
Name another Instagram account and we invite them as a collaborator, so the post sits on their feed as well as yours — useful for a press, a festival, a bookshop, a co-author. Mention handles and we tag them. Let TikTok put a song behind a photo post if you want one. Give a pin somewhere to send people. None of it is required, none of it holds up the post, and each one is a tickbox on the upload page rather than a conversation.
PostShopIf you write a newsletterwe read it, we never sign in
Give us your Substack address and we read the public feed. It is where your
post ideas come from when you ask for them, it is how we know when you have
published something, and it is part of what a draft is built from —
the subjects you have been writing about lately, never your phrasing, and
never a post that points at the newsletter.
The address is optional: leave it out and we read nothing from Substack.
One switch beside it is off unless you turn it on: when you publish, that becomes the
day’s post, using your own title and subtitle exactly as you wrote
them, with your header image.
We will never ask you to sign in to Substack. There is no
official way for a service to post there on your behalf; the only method
is to hold your login session, which is a full account credential and, on
one reading of Substack’s own terms, grounds for suspension. So we
read what is already public and nothing else. That is a position, not a
limitation we are waiting to fix.
PostShopYour book, linked from a postone tick on the approval page
When a post is about your book, tick one box on the approval page and a link to it goes at the end of the post — to a page with every store, or straight to the one you prefer.
PostShopWhat comes backonce a month, written out
At the start of each month you get a report. Not a wall of charts — a
written analysis of what your readers actually responded to, the themes
running through what they said in your comments, which posts travelled and
which did not, and what any of it suggests you might do differently. It
arrives as a PDF you can keep. A shorter note each week tells you what went
out in the meantime. Almost nothing in this line of work tells a writer
whether the effort is landing. This is the part that does.
The report ends with the month in order — every post you sent, oldest
first, in the words that went out. No ranking and no numbers beside it.
It is the record of a working month, kept so that you do not have to keep
it, and it is there for the day you need to write a newsletter or a talk
and cannot remember what March held.
Two prices, nothing above them.
PostShop
Everything in both parts. One post a day, across every platform you connect.
Start PostShop freeFive days free on either before anything is charged. No contract, no minimum term, cancel from your own account. Move between the plans from your dashboard at any time.