PostShop for Writers
Book promotion without the self-promotion
PostShop Complete

A book stays alive as long as people keep talking about it.PostShop Complete keeps you part of the conversation.

Readers pass your book on with Relay: a reader page and a QR code for each of your books. PostShop Complete adds the other half. Text or upload a photo or a few words, approve the post, and it goes out to the social accounts you connect, so the people who hear about your book from a friend find you there, posting. Nothing goes out that you haven’t approved.

$99a month

Start PostShop Complete free

Five days free before anything is charged. Cancel from your own account.

Built by writers who run a literary press. Everything in Relay is included: one QR code for each of your books, so any reader who finishes it can review it and ask libraries and bookstores to carry it. Rather start smaller? One book’s reader page is free.

I

Your next book launches to whoever watched you write it.

Your part, whenever you have something to send.

1

Send something real.

A photograph or a video from your day — the marked page, the walk, the proof copy. Text one word and a private page opens: nothing to install, no password to remember. Nothing in mind? Ask, and we come back with three things worth photographing in the next ten minutes.

2

Write as much as you want to.

Type your own line and we publish it word for word. Leave it blank and we send back a draft to start from — use it, change it, or replace it with your own.

3

Approve it once.

One tap publishes it across every platform you have connected, each in the shape it wants. Change your mind later and a text moves it to any day up to a fortnight out. Nothing publishes until you have read it. That is not a setting; there is no publish step without it.

Everything after that is ours: the sizing, the ordering, the long caption and the short one, the video a still photograph can’t become on its own, all the platforms, and a record of every bit of it you can go back and read. When a post is about your book, one tick on the approval page puts a link to it at the end of the post.

A pen drawing of a writer's desk: an open notebook with a fountain pen across it, a cup of coffee and a stack of books, and a hand photographing it all with a phone.
II

You do not need a stadium. You need a room.

A few hundred people who know your name and know you are still writing.

No single post builds that room. People get there by coming across you again and again — the marked page, the reading, the proof copy, an ordinary day at the desk.

You are not trying to become good at social media. You are trying not to disappear while you write.

Keep showing up, and your first book launch, or your next launch, is not the first time people hear your name.

III

The coffee mug was never the problem.

Show your writing life. So you photographed the coffee mug. The laptop screen. The stack of library books. And you were right to feel that something had gone wrong — those posts felt forced.

The problem isn’t the mug. A photograph of a mug is a noun, and a story needs a verb. Nothing has happened to it. Add one line about what just happened — the chapter you rewrote again, the sentence that finally gave — and the same mug is worth posting.

The picture is the world standing still. The line is what just happened to it. Together they make the smallest possible story.

If the line comes easily, write it. If it doesn’t, send the photograph on its own and we offer a draft to start from. Either way, every post starts from something you actually photographed — we do not build you a stock graphic or a generic post to fill a slot.

And when you do want something designed — a publication date, a reading, a cover reveal — you do not have to go and learn a design tool for it. Photograph the thing, then describe the announcement you want built around it: the words that should appear, the shapes and flourishes you want, how the whole of it should feel. The words come out as you typed them. It still begins with your photograph, it comes back to you before it goes anywhere, and one you turn down does not cost you anything.

—

One submission. Up to nine platforms.

Instagram
Facebook
Threads
Bluesky
TikTok
YouTube
LinkedIn
X
Pinterest

Connect only the ones you want, and add or drop one whenever you like. Available in 80 countries, including the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, every country in the European Union, India, the Philippines, Singapore, South Africa, Nigeria and Kenya — the full list.

They stay your accounts, and they stay exactly as usable as they were. You are granting permission to publish through each platform’s own process, not handing anything over — post yourself whenever you like, keep whatever you already run there, and withdraw our access from inside that platform’s settings in a few taps, without asking us first.

IV

Nothing goes out that isn’t yours.

Your words stay yourspublished exactly as written

If you write the line, it publishes word for word — not polished, not rewritten, not improved.

You never start from nothinga draft when you want one

Send a photograph without a line and we offer a draft to start from, guided by how you actually write — including your newsletter, if you have one, which we read from its public feed and never sign in to. Use it, change it, or throw it away.

Drafts are prepared with AI, guided by what you have sent us and how you actually write. They are a starting point, not authorship — you decide the final words.

Nothing publishes without youevery post, every time

Every post comes back to you before it goes anywhere. Approve it, change it, send it back, or drop it.

Everything included →
—

PostShop Complete, in full.

$99 / month

Everything in Relay, plus publishing across every platform you connect, drafts when you want them, replies to your comments drafted for your okay, capture ideas when you have nothing in mind, a weekly recap and a written monthly report. Nothing is an add-on.

Start PostShop Complete free Buying for a writer? Give it as a gift.

Full terms and privacy policy.

↑