What's included
Everything below is included in every plan unless it says otherwise. The plans differ in how much you post, how many people can send, and how deeply we look at the results.
A · Publishing
You text UPLOAD and get a private page back. Add photos or video, add a line about it if you want. We write the caption the way you sound, size and format it for each platform, and publish. It waits for your yes first.
Every submission goes to the accounts that can actually carry it. A video doesn't reach Google Business, and a photo doesn't reach YouTube unless you ask us to turn it into a short video first — that's the format, not us skipping them.
B · Every post can do more
All of these appear on the upload page when they apply to what you've sent, and stay out of the way when they don't.
20 / 30 / 40 a month by plan
Describe a setting and your subject gets placed in it. The whole picture is rebuilt around them, so fine detail can come back changed — which is why you read it before it publishes, like everything else. Asking for changes uses another one.
The note attached to the upload asked for a beach. Same dog, same collar, same bone tag — and a place he has never been.
Every plan · one photo at a time
A still gets a slow push-in and becomes a vertical video, which reaches places a photograph either can't go or gets scrolled past. You can record a voiceover on the upload page while you're there — the video runs as long as you talk, up to about 55 seconds — or leave it silent. Either way the photo still posts as a photo everywhere else.
Every plan
We transcribe what's said and burn the words onto the video, because most of a feed gets watched with the sound off. You get the transcript by text to check first — nothing publishes on a machine's reading of your own speech until you've seen it.
Every plan
Tag up to ten accounts on a feed post, three on a reel. The post appears on their feed as well as yours once they accept, and publishes either way if they don't. Their account has to be public and allow tags.
Growth and Authority
If your customers aren't all reading in English, the caption carries the languages your neighborhood actually speaks, in the same post rather than a separate one.
Every plan · off unless you turn it on
TikTok can put a track behind a photo post, which usually helps it travel. TikTok picks the song, you won't hear it before it goes up, and it can't be swapped afterward — so it's off by default and the warning is on the upload page, not buried here.
Authority
Exposure and colour brought up a notch on the way out, on every photo, without you asking. Not a filter and not a different picture — the version you'd have got if you'd had a minute to edit it.
C · Keeping it moving
A scheduling queue is waiting on you. Let it run dry and nothing happens, and nothing tells you. These are the things that happen without a submission.
Go quiet and we text you three specific things worth photographing, drawn from what your business actually does. Not a content calendar. Three ideas, in a text you can act on in the next ten minutes.
Send more than your plan allows and nothing is thrown away. The extras go out over the following days, so a busy Tuesday feeds a quiet Thursday.
Text SCHEDULE and you get every approved post that hasn't gone live yet, with the exact time each one publishes. Move one earlier, pick a specific time, or cancel it — and it changes on every platform at once, not just the one you were looking at.
Text REVIEW and we send the request for you, worded for the customer you just finished with.
Platforms expire their own permissions on their own schedule. We notice, text you a link, and you're reconnected in a tap — rather than finding out weeks later from a post that never went up.
You name the phone numbers. Only those numbers can submit, and any other number is turned away and logged. One sender on Essential, three on Growth, everyone on Authority.
Anything the screening flags doesn't go out. You get a text saying we're looking at it, and a person here — not a filter — works out what to do and comes back to you.
D · Your text thread
There's no dashboard to log into, and there's also no pretending a phone keypad is a good way to arrange six photos. When a screen genuinely helps, we text you a private one that works once and then goes away.
Sending and seeing
Your account and your team
Where posts land
You don't have to memorise any of this. Text MENU and they come back in one message — or text FEEDBACK and somebody will just do it for you.
E · Reporting
Every social product on the market will show you numbers. The difference is whether somebody reads them for you.
Every plan
What happened?
What went out, where it went, and what came back. A short email at the end of the week so the account never goes dark on you without your noticing.
Growth
What changed?
The month against the one before it. Per-platform breakdown, your strongest posts, which days actually landed, and the direction things are moving.
Authority · includes strategy
What should we do next?
Everything in the performance summary, plus what your reviews and comments are saying, plus a short list of specific things to do about it this month. What's in it ↓
The Authority strategy report
Every competitor has analytics, and some have very good analytics. What they hand you is a dashboard and the job of reading it. We don't take away the posting dashboard and then give you an analytics one.
One · What we did
Every post published last month, where each one went, what kind of post it was, and how often. Your own record of the month, without you keeping one.
Two · What happened
Reach and engagement per platform side by side, your strongest posts, the days that landed, and how all of it moved against the month before.
Three · What the world says about you
The themes running through your Google reviews and your comments, your rating trajectory, and the questions people keep asking. This is the part no publishing tool looks at, because it isn't about your posts.
Four · What it means
Those three read together rather than side by side. Which kind of post keeps outperforming and why. What customers keep raising that you haven't posted about. Where your response is actually coming from, as opposed to where you assumed.
Five · What to do this month
Three to five specific things. Not "increase engagement." Closer to: photograph two finished projects this month, because your completed-work posts are running well ahead of your process shots — and ask the three customers who left reviews in the last fortnight for a photo.
A dashboard counts your likes. This reads your reviews and your comments together, and tells you what to post next.
The example above is the shape of a recommendation, not a promise about your numbers. What the report says depends entirely on what your month actually looked like. It also sharpens over time — every month adds data and the patterns get clearer.
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