For Parents of Student Athletes

Coaches are watching. Your kid's feed isn't moving.

You're at every practice, every game, every tournament. You have the photos. You don't have a second job running social media on top of all of it.

Text us the photo from the game. We post it on the public platforms recruiters watch — in your athlete's voice.

You get a dedicated PostShop number on day one. Text it from the stands, from the parking lot, from the car ride home. Your athlete's feed shows up on Instagram, X, TikTok, YouTube, and the other public platforms recruiters glance at — written like a confident 16-year-old wrote it, not a generic AI template.

Start My Athlete's Feed See How It Works
Teen soccer player mid-strike at golden hour during a tournament game
BasketballSoccerLacrosseFootballBaseballSoftballVolleyballTrackField HockeySwimmingTennisWrestlingHockeyCheerGolfCross Country BasketballSoccerLacrosseFootballBaseballSoftballVolleyballTrackField HockeySwimmingTennisWrestlingHockeyCheerGolfCross Country
The Workflow

If you can text a photo from the stands, you can run your athlete's recruiting feed.

No app to learn. No dashboard to manage. No captions to write at midnight after the tournament. Three steps and your kid is posting on every platform a college coach actually checks.

1

Take a photo or video at the game.

The diving catch. The training drill. The team huddle. The stat sheet after a 4-hit night. Whatever the moment looks like — that's the post.

2

Text it to your dedicated PostShop number.

You get the number on day one — saved in your phone like any other contact. Add a sentence of context if you want ("3 RBIs vs. Centennial, class of 2027") or just send the photo. Both work.

3

It publishes across the public platforms coaches also follow.

Instagram, X, TikTok, YouTube, Facebook, LinkedIn, Threads, and Pinterest. We write the caption in your athlete's voice and post to each one — with the right tone, the right phrasing, and hashtags that fit the sport and the moment. PostShop doesn't replace dedicated recruiting platforms like Hudl or SportsRecruits — it makes sure the public feed coaches glance at between looking at those platforms is alive and current.

$8.30 a day on the starter tier. About what one private hitting or shooting lesson costs every other week. Travel teams, camps, showcases, lessons — you're already investing thousands a year in your athlete's development. PostShop is the part that keeps the public feed alive so all that work is actually visible.

The Tradeoff Most Parents Don't Name

Running your kid's recruiting feed costs something.
The only question is what.

Every parent of a serious student athlete is making one of four choices about social media. Each one costs you. None of them get your athlete what they actually need: a consistent, recruiter-ready presence on every platform that matters.

Your evenings

Doing it yourself

You finally get home from the tournament at 9pm. The kids are exhausted. You still need to edit the highlight clip, write captions for four different platforms, post to Instagram, cross-post to X, upload to YouTube, and remember to mention every school worth mentioning. By Tuesday, nothing's posted. The weekend's content goes stale.

Your kid's time

Making your athlete run their own feed

They're already balancing practice, school, and college applications. Adding "social media manager" to that list is one more thing pulling them away from the work that actually matters. Plus the version they post at 11pm rarely sounds like the polished version a coach should see.

Your money

Hiring a personal-brand agency

NIL agencies, recruiting-content services, and personal-brand consultants run $500 to $2,000 a month — and most of them are still set up for college athletes with NIL deals, not high schoolers building toward a roster spot. The fit is wrong and the bill is bigger than camp tuition.

The opportunity

Letting the feed go dark

The athlete with the more visible, more consistent feed gets the second look. The one whose last post was three weeks ago doesn't. Talent matters most. Visibility decides which talented kids the coach actually finds.

PostShop isn't another tradeoff. It's the way out of trading.

You text the photos. We write, post, and stay consistent across the public platforms recruiters monitor. You spend no evenings, no kid-hours, no thousands, and no missed opportunities. The tradeoff every other option asks you to make — PostShop doesn't ask.

How We Compare

Different from every other option you've considered for your athlete.

Most services aimed at student athletes don't actually post for you. They give you a profile to build, a marketplace to navigate, or a video to edit. Here is exactly where PostShop sits — so you can decide what's actually right for your family.

PostShop Recruiting Services (NCSA, BeRecruited) Highlight Reel Editors (Hudl, freelancers) NIL / Personal-Brand Agencies
What they actually do Take the photos you're already capturing and post them, in your athlete's voice, on the public platforms recruiters monitor Build a recruiting profile and help you contact college coaches by email Edit your raw footage into highlight reels you then post yourself Strategy, branding, and full-service management for athletes with existing NIL deals or significant followings
Your time required ~0 minutes/week — text and walk away Hours per week — filling out profiles, drafting coach emails, managing outreach You still write captions, schedule posts, and publish across platforms yourself Calls, strategy meetings, content reviews, brand-deal coordination
Daily social posting Included — every platform, every day, in your athlete's voice Not included — you handle social separately Not included — they deliver the video, you post it Typically included at agency-tier pricing
Voice authenticity Captured during onboarding from how your athlete actually talks — refined over time Template-driven profile copy No captions — just footage Crafted by a creative team in agency house style
Dashboard or app None — just text messages Web platform you and your athlete operate File delivery + your own posting tools Slack, project tools, shared drives for the working relationship
Platforms covered 8 public platforms — Instagram, X, TikTok, YouTube, Facebook, LinkedIn, Threads, Pinterest Profile only — social platforms handled separately by you Where you upload the finished file Scoped to the retainer
Content safety screening Every post — screened before publish; you can require approval on every post if you want N/A — you run social yourself N/A — you publish the file yourself Agency-tier review processes vary
Starting price $249/mo $1,000–$3,000 one-time + upsells $200–$1,500 per reel $500–$2,000/mo and up

Comparison reflects publicly available information from each provider's website as of May 2026. We're not knocking the alternatives — most of them do real work, and many PostShop families use a recruiting service or video editor alongside us. We're explaining where we fit so you can choose with clear eyes.

The Shift

You're already capturing the content. You just don't know it.

Every parent of a serious athlete takes hundreds of photos and videos a season — from the stands, on the sideline, at the practice field, after the win. The phone is already full of it. The problem isn't capture. It's that none of it ever makes it to the feed where coaches are actually looking.

That changes now. One photo from the tournament becomes a post on every public platform you've connected. The diving catch becomes a YouTube short, an Instagram reel, an X post — captioned naturally for the kind of athlete your kid is. One text. Everywhere recruiters look between checking Hudl and SportsRecruits. Zero extra work for you or your athlete.

Your kid's feed stays active through the season. Their name stays in front of the right eyes. And they get to focus on the actual sport.

83% of youth sports parents believe their child has the potential to compete at the collegiate level. Coaches are scouting on social. — New York Life Wealth Watch, 2025
Your Athlete's Reputation, Protected

You stay in control.
That's not negotiable.

The first thing every parent asks: "What if something goes out that I wouldn't have approved?" Fair question. Here's exactly how we handle it.

01

You're the Account Holder

You operate the PostShop number. You sign the service agreement. You decide who else can text in — typically a co-parent and the athlete themselves once they're old enough. The athlete is the subject of the content; you're the operator. That's the structure every responsible recruiting consultant recommends, and it's how we're built.

02

Every Post Is Screened

Every post is screened for anything dangerous, inappropriate, or recruiting-unfriendly before it publishes. If something raises a flag — wrong tone, anything a college coach shouldn't see, anything that doesn't sound like your kid — it gets held for your review. It never reaches your athlete's account, never affects their recruiting reputation, never becomes a problem you have to clean up.

03

Approve Every Post if You Want

Want to see every caption before it goes live? Just check a box during signup and every post lands in your texts for a quick yes-or-no before it publishes. Prefer hands-off? Skip the box and posts publish on their own. Either way, everything you need is one text away — check recent posts, adjust voice and tone, manage who can text in. Your athlete's feed, your call.

The Moments We Post

The content you're already capturing —
finally going where it matters.

Teen soccer player mid-strike during a game

Game Day

The goal, the dive, the buzzer-beater. You text the clip from the stands. By the time you're driving home, it's already posted across every platform you've connected — captioned in your athlete's voice, with stats woven into the post if you added them.

Teen football player driving a blocking sled at dawn on an empty field

The Grind

Pre-dawn lifting. The bullpen session. The footwork drill. The off-season work that recruiters say tells them more than highlight reels. Easy to capture. Easy to text. Easy to post.

Athlete loading gear into the back of an SUV at dawn while a parent stands by with two travel coffee mugs

Tournament Weekends

Showcase tournaments are where coaches are watching live. Multiple games, multiple moments, multiple posts. You text from the venue between games. The feed runs in real-time without you opening a single app.

Teen lacrosse player signing her letter of intent at a kitchen table with her father standing beside her

The Milestones

The PR. The team selection. The all-conference nod. The commitment announcement, if it comes. The wins outside the game — academic honors, leadership roles, community service — that coaches and admissions officers both look for.

How It Works

It really is this simple. Here's the detail.

01

Text a photo or clip.

After the goal. After the lift. After the All-State announcement. Text it to your dedicated PostShop number like you'd text a friend. Add context if you want — "junior year, class of 2027, varsity catcher" or "3-RBI night vs. Centennial" — or just send the photo. Both work.

Got a whole tournament's worth of moments? Text in a batch of photos and videos across several messages, then text BUNDLE within 10 minutes of the last one. We'll combine them into a single carousel post — one slot used, one caption, every connected platform. Each platform fits as many photos as it allows (up to 35 on TikTok, up to 20 on LinkedIn and Threads, 10 on Instagram and Facebook) — we hand each the right number automatically.

Add the people who are at the games. A co-parent on the Growth tier, the athlete themselves, even a coach if you want them texting in big moments. More content, zero extra coordination.

02

We handle everything.

We write the caption in your athlete's voice — the tone, the slang, the way they actually talk. We add hashtags that fit the sport, the year, the position, and the moment. Then we queue it across every platform you've connected.

If you're running with pre-publish approval turned on, you'll see every caption in your texts before it goes live — reply with a quick correction if anything sounds off and we'll learn it for future posts. Over time, the system sounds more like your kid than your kid does on their first draft.

03

The feed stays alive.

Consistent, recruiter-ready posts go out across every public platform you've connected. The feed doesn't go dark during finals week, during the off-season, during the weeks your athlete is on the road. When a coach checks back, they find new content. That's the part that matters.

The Moment That Makes It Worth It

It's not follower counts.
It's not engagement metrics.

It's when a college coach DMs your athlete on Instagram. When the email from the assistant coach references the highlight from last weekend. When the recruiting service your kid uses notices schools are now reaching out — and the only thing that changed is that the feed didn't go dark this season.

That's what consistent social presence does. Not eventually. Not theoretically. For real student athletes, right now.

Is This You?

Honest questions. Honest answers.

Check the column that's true for you. The pattern at the bottom tells you everything.

Yes No
Is your athlete serious about playing at the collegiate level — or at least open to it? ✓
Are you already spending real money on club teams, travel, lessons, or camps to develop your athlete? ✓
Are you at the games taking photos and videos with your phone almost every week? ✓
Do you have hours each week to write captions, schedule posts, and manage your athlete's social presence across every platform? ✓
Is your athlete's current feed going dark for weeks at a time during busy stretches of the season? ✓
Would you rather posts sound like a real teenager wrote them, not like a generic AI or a corporate brand? ✓

If your answers landed in the marked column, PostShop was built for your family.

Pricing

Less than a single private lesson per week.

Travel teams, camps, showcases, lessons — youth sports families now spend an average of $1,000 to $5,000 a year per athlete on development. PostShop is the inexpensive part of the equation that makes sure the right people see all of it.

Every plan covers every major platform we support. No platform add-ons. No confusing limits. No extra charges because your athlete is on Instagram, X, TikTok, and YouTube instead of just one.

Run by real people in Los Angeles — not a content factory or offshore team.

In-Season Starter

Essential

$249
per month
  • 1 post per day across every major platform
  • Captions written in your athlete's voice
  • 1 authorized sender (typically a parent)
  • Weekly performance recap
  • Optional pre-publish approval on every post
Recommended for Families

Growth

$349
per month
  • 2 posts per day — fits practice + game-day cadence
  • Captions written in your athlete's voice
  • Up to 3 senders — mom, dad, and the athlete
  • Multilingual captions (your language + 2)
  • Weekly performance recap + monthly summary
  • Optional pre-publish approval on every post
For Multi-Athlete Families

Authority

$499
per month
  • 3 posts per day across every major platform
  • Captions written in your athlete's voice
  • Pro-grade photo polish — every photo gets a subtle color and lighting correction so the feed looks consistent and editorial
  • Unlimited senders — siblings, coaches, the whole family
  • Multilingual captions (your language + 2)
  • Weekly recap + monthly strategy report with specific actions to take
  • Optional pre-publish approval on every post

What the Monthly Strategy Report Tells You

Authority's monthly report is the kind of analysis you'd get from a personal-brand strategist after they spent a day on your athlete's online presence:

  • What we published — every post, every platform, every moment captured that month
  • How it performed — engagement and reach across each platform, side by side, with month-over-month context
  • What to do next — a short list of specific actions for the coming month, grounded in your actual data, not vague suggestions

The system gets sharper over time — every month adds more data, surfaces clearer patterns, and refines the recommendations.

Get Started Now

Already a PostShop client? Text ACCOUNT to your PostShop number to upgrade, downgrade, or cancel. Need a hand? Email us at postshop.live@gmail.com.

Ready?

Your athlete's work deserves to be seen.
Let's make sure it is.

Getting started takes about 20 minutes. We'll build the voice profile, connect the accounts, and send you the dedicated PostShop number. After that, your only job is to text us when something's worth sharing.

Get Started

Questions? postshop.live@gmail.com