PostShop for Real Estate — Stay In Front of Every Buyer in Your Market

The Workflow

If you can text a photo, you can use PostShop.

Built for realtors who'd rather show houses than write captions. The whole workflow, three steps:

Take a photo or video on your phone.

The one you'd take anyway — at a walkthrough, at an open house, at a closing, between showings.

Text it to your dedicated PostShop number.

No app. No dashboard. No login screen. Add a sentence or two of context if you want, or just send the media.

It publishes across your major platforms.

Connect as many of the nine supported platforms as you use — Instagram, Facebook, LinkedIn, TikTok, YouTube (video only), Pinterest, Threads, X, and your Google Business Profile. We write the caption in your voice and publish to each one in the format that platform expects.

$8.30 a day on the starter tier. Less than the lunch you grabbed between showings yesterday. Less than a tank of gas in your car this week. The price of staying visible to every buyer and seller in your network, every day.

Why You're Here

You're a realtor. Your business is referrals and visibility — not content production.

Every realtor knows the truth: when buyers are deciding who to call, they're scrolling. The agent whose feed is alive — new listings, market commentary, neighborhood content, the open house from last weekend — is the one they remember. The agent whose last post was three months ago doesn't exist in their mind.

The problem isn't motivation. It's time. You're showing houses, writing offers, negotiating inspections, and trying to be home for dinner. Sitting down on Sunday night to plan content, edit photos, write captions, and post across every major platform is a second job — one that pulls hours away from the showings and calls that actually close deals.

PostShop is the answer that doesn't ask you to be a content creator. You take photos like you already do. You text them in. We do the rest, in your voice, on every platform, automatically.

The Math

One closed deal pays for years of PostShop.

The average realtor in the US closes 10–12 deals a year. Each deal compounds out of relationships and visibility — the kind that comes from consistently showing up on the platforms where buyers and sellers are already looking.

Average realtor commission per deal	$8,000(varies by market & price point)
PostShop Growth tier	$349/mo · all 9 platforms · 2 posts/day
Months PostShop runs for the cost of one commission	~23months — nearly 2 years
Hours per week you get back	5–10that you'd otherwise spend writing & posting

If PostShop gets you one extra deal a year from the visibility it keeps you in — it's paid for itself twice over.

The hours you stop spending on social media are the hours that go toward showings, calls, and the relationships that close.

Pricing varies by tier — Essential $249 (1 post/day), Growth $349 (2 posts/day), Authority $499 (3 posts/day, photo enhancement, monthly strategy report). Pick the cadence that fits your week.

For Brokerages & Teams

Outfit your whole office without taking on payroll.

If you run a brokerage or a multi-agent team, PostShop scales the same way it does for a solo agent — just multiplied. Each agent gets their own PostShop account, in their own voice, posting from their own phone, with their own subscription on the brokerage's card if you cover it as a benefit.

Each agent on your roster gets their own weekly report in their inbox every Monday morning, showing posting cadence, engagement, and platform health for their account. As broker-of-record, you automatically receive a copy of every agent's report — no setup, no subscription, no dashboard to manage. Visibility across the firm shows up in your inbox without you doing anything.

"Every agent on your roster gets their own social media manager — in their own voice, on their own platforms — for $349 a month per agent. That's what the agent who otherwise can't justify a marketing hire of their own gets out of being on your team."

Agents who post consistently win more listings. Brokerages whose agents post consistently look like brokerages worth joining — which makes recruiting new agents easier. PostShop is the cheapest way to make consistency a default across an entire office.

How It Works

From sign-up to first post in under an hour.

No app. No dashboard. No login screen. PostShop runs on text commands and email reports. The product is intentionally lean — the less time you spend learning a tool, the more time you spend selling houses.

Sign up in about 15 minutes.

Three short pages — your voice, your platforms, your posting times. You get a dedicated PostShop number that lives in your phone like any other contact.

Connect your platforms.

One-click OAuth for Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, X, Threads, and your Google Business Profile. Takes 30 seconds per platform.

Text us photos.

New listing? Open house? Just-closed celebration? Local hotspot? Snap it and text it with a quick description — that's it. Photos from your camera roll, Google Photos, Drive, or anywhere else attach the same way.

We post it everywhere.

Captions in your voice. Sized per platform. Scheduled to your preferred times. Posted to every platform you've connected. Your feed stays alive without you logging in anywhere.

Built For You

Every lever you need. No app to log into.

PostShop runs on text commands. You don't manage anything in a dashboard — you just text. Here's what you can do from your phone.

Review every caption before publish.

Want full control over what goes out? Turn on Full Review mode and every caption gets texted to you for approval before it publishes. Reply APPROVE to publish, or REJECT with a quick reason and we rewrite. Nothing goes live without your nod.

A voice that learns from you.

Every rejection teaches the system what your voice is and isn't. The refinement is permanent. By month two, captions sound the way you actually sound — because you've shaped them, not because we guessed.

BUNDLE listing photos into one carousel.

Send a series of photos or videos — kitchen, primary bath, backyard, view, walkthrough clip — then text BUNDLE and we combine them into a single carousel post on every platform that supports it. One listing, one cohesive story, every platform.

Bring your assistant or transaction coordinator in.

Growth lets you add 2 additional senders alongside the account holder, for 3 total. Authority is unlimited. Your TC, your assistant, your photographer — anyone you've authorized can text in from their own phone. The voice stays consistent.

Schedule around your day.

Set your preferred posting times during onboarding — one slot a day on Essential, two on Growth, three on Authority. Texts from a Tuesday open house can drop Wednesday morning when buyers are scrolling, not at 8pm Tuesday when they're not.

Check your queue anytime.

Heading out for a long weekend or a closing-heavy week? Text QUEUE and we'll text back how many posts you have ready to go and how many days of coverage that buys. Load up before you go dark and your feed keeps running.

Multilingual on Growth and above.

Working a market with Spanish, Mandarin, Tagalog, or any other primary language alongside English? Captions stack in your primary language plus up to two more. Reach more of your local buyer pool.

Pull up your feed on demand.

Text FEED and we'll text back a link to your PostShop feed — a scrollable view of all your recent posts across every platform. Useful when a client asks to see your social presence on a listing call, or when you want a quick visual gut-check before a listing appointment.

Workflow

How real estate pros actually use PostShop.

Real estate is bursty. Listings come in waves. Open houses cluster on weekends. Closings stack at month-end. Slow weeks happen. PostShop is built for that rhythm — and for the dozens of small content moments throughout your week that never make it to your feed today.

Tease a listing before the photos are ready.

Your photographer shoots Wednesday. The listing goes live Friday. That's three days of build-up you're leaving on the table. Text a rough iPhone shot from your walkthrough Monday — the kitchen, the view from the deck, you in the driveway — with "new listing dropping Friday in Sherman Oaks, you're going to want to see this kitchen." PostShop turns it into a pre-listing teaser across nine platforms, in your voice. By the time the official photos drop, your audience is already waiting.

Post the energy during an open house.

Open house Saturday 1–4. Steady stream of buyers walking through, lots of conversation in the kitchen, a couple of repeat visits. The energy in the room is the post — not the polished listing photos. Snap a quick shot of the dining room mid-tour, text "great turnout in Sherman Oaks today — this kitchen is doing the heavy lifting," PostShop publishes it across your connected platforms at your next posting slot. The live atmosphere of an active open house is something the polished listing photos can never convey, and it positions you as the agent whose listings get traction.

Celebrate the just-closed.

Keys handoff on the front porch. Your new homeowners holding the SOLD sign. You at the closing table. Text it in with "another one home, congratulations to the Martinez family" and PostShop publishes the celebration across nine platforms in your voice. The Just-Sold post is one of the highest-engagement post types in real estate — and you take a photo at every closing anyway.

Day-in-the-life from the car.

You're between showings. You just left an inspection. You're sitting in the Starbucks drive-thru reviewing a counter-offer. Text a quick photo from your day with a one-line caption — "third inspection this week, market is moving" or "back-to-back showings in Encino today, this neighborhood is on fire." PostShop turns the texture of your real working life into content that positions you as in-demand, in-the-market, and worth calling.

Build local expertise without selling.

A new restaurant in the neighborhood you farm. A morning at the local coffee shop. A walk through the park where families look at houses on weekends. Text the photo in like anything else. PostShop turns it into a post that says "I know this neighborhood" without ever mentioning real estate. Over months, it positions you as the agent for that area — the one buyers think of first when they're researching where to live.

Load up before a busy week.

Heading into a weekend with three open houses and a closing on Monday? Text in 10 photos on Friday evening. We'll spread them across the next 5–7 days at your preferred posting times. Your feed stays alive while you're showing houses.

Text QUEUE anytime to see how many days of content you have ready to go.

The Honest Tradeoff

Keep your photographer. We handle everything else.

PostShop is not a listing photographer. We don't shoot houses, do virtual staging, retouch interiors, color-grade for HDR, fly drones, or produce 3D Matterport tours. Hire a photographer for your listings — they're doing critical work that gets your house on the MLS and into print materials, and PostShop has no business competing with that.

What PostShop does is everything else. The day-to-day showing-up between listings that quietly builds your brand: the pre-listing teaser before official photos arrive, the live energy during an open house, the just-sold celebration on the front porch, the day-in-the-life from your car, the neighborhood post from this morning's coffee shop. Photographers shoot the hero. We post everything else — consistently, in your voice, across nine platforms — so you stay top of mind for the next buyer between listings.

And when your photographer does deliver the official listing photos, those go out to your social platforms through PostShop too (MLS handles itself). Text them in, or pull them from Google Drive / iCloud / Dropbox right from your phone. Stylized graphics from Canva or Adobe Express — just-listed banners, market update graphics, open house flyers — same thing. The polished work you already pay for gets a much wider distribution. The unpolished moments you'd never have posted otherwise become the bulk of what keeps you visible.

PostShop is for realtors who understand that the agent with the most consistent presence wins more often than the agent with the prettiest single post. If that's you, this is the tool.

"You stop being a content creator. You start being a realtor again."

Your hours get redirected from posting and editing back to what actually closes deals: showings, calls, prospecting, and the relationships that make your phone ring.

Is It a Fit?

Be honest with yourself.

PostShop is the right tool for a specific kind of realtor. Read both columns. Pick the one that sounds like your week.

This is for you if

You know social media matters but you can't keep up with posting consistently across all the platforms.
You're posting on one or two platforms when buyers and sellers might be looking on several more.
You're a solo agent who wants the posting cadence of a brokerage's marketing team without the cost.
You're a team lead or broker who wants every agent in your office active on social — without managing it for them.
You'd rather show one more house than spend Sunday night writing captions.
You've watched another realtor in your market win listings off social presence — and it's still bothering you.

This isn't for you if

Every post needs hand-styled video editing, drone footage productions, and magazine-quality graphic design.
You're at the high-luxury end where your entire brand depends on magazine-quality creative production for every post.
You need a calendar dashboard and visual content planner. PostShop runs on text commands — no app, no UI.
You don't have content to send. PostShop can't manufacture activity. If you're not taking listings, showing houses, or going to community events, there's nothing to post about.

Pricing

Pick a tier. Cancel anytime.

Same flat rate every month. No contracts, no setup fees, no per-post pricing.

Pick the cadence that matches your week. Essential is one post a day. Growth is two — the cadence most active realtors land on. Authority is three, built for the highest-volume agents with the most going on. You can change tiers anytime.

Essential

$249/mo

per agent

Testing PostShop or staying lightly active.

1 post per day
1 authorized sender
All 9 platforms supported
Captions in your voice
BUNDLE for carousel posts
Weekly report

One post a day, in your voice, across every platform you use. A good fit for realtors who want to build the habit before scaling up.

Start My Account

Growth · Recommended

$349/mo

per agent

For active realtors and most brokerage rosters.

2 posts per day
Up to 3 authorized senders
All 9 platforms supported
Multilingual captions (primary + up to 2 additional)
BUNDLE for carousel posts
Weekly report
Monthly performance report

Two posts a day across your platforms. The monthly performance report tracks engagement, top posts, and per-platform trends over the full 30-day window.

Start My Account

Authority

$499/mo

per agent

High-volume agents and luxury market specialists.

3 posts per day
Unlimited authorized senders
All 9 platforms supported
Multilingual captions (primary + up to 2 additional)
Automatic photo enhancement
BUNDLE for carousel posts
Weekly report
Monthly strategy report & action plan

Where the weekly tells you what happened and the standard monthly tells you what changed, the Authority monthly tells you what to do about it — what's working in your market, what to double down on, what to step away from. For realtors whose volume justifies strategic thinking.

Start My Account

While you're closing this deal, we're winning you the next one.

If you can text a photo, you can use PostShop.

Take a photo or video on your phone.

Text it to your dedicated PostShop number.

It publishes across your major platforms.

You're a realtor. Your business is referrals and visibility — not content production.

One closed deal pays for years of PostShop.

Outfit your whole office without taking on payroll.

From sign-up to first post in under an hour.

Sign up in about 15 minutes.

Connect your platforms.

Text us photos.

We post it everywhere.

Every lever you need. No app to log into.

Review every caption before publish.

A voice that learns from you.

BUNDLE listing photos into one carousel.

Bring your assistant or transaction coordinator in.

Schedule around your day.

Check your queue anytime.

Multilingual on Growth and above.

Pull up your feed on demand.

How real estate pros actually use PostShop.

Tease a listing before the photos are ready.

Post the energy during an open house.

Celebrate the just-closed.

Day-in-the-life from the car.

Build local expertise without selling.

Load up before a busy week.

Keep your photographer. We handle everything else.

Be honest with yourself.

This is for you if

This isn't for you if

Pick a tier. Cancel anytime.

Show more houses. Write fewer captions.