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PostShop Help & Guides

How can we help?

This page covers both plans. PostShop Relay is your book’s reader page: a QR code a reader scans to review your book and ask libraries and bookstores to carry it. PostShop is all of that, plus posting to your social accounts. Every guide is marked with the plan it applies to.

Start here · PostShop Relay

How Relay works

1. Add your book, before launch or after. Sign in at postshop.live/login and open Relay on your dashboard. On your phone, scan the barcode on the back cover; on a computer, type the ISBN. If the book is not out yet, enter its publication date: until then readers with an advance copy can review it on Goodreads and anyone can pre-order it, and on that day the Amazon and Barnes & Noble review buttons switch on by themselves. If the cover that comes up is soft or out of date, tap Upload cover and add the front cover file from your publisher or cover designer (a JPG or PNG at least 1,600 pixels wide).

2. When a reader says they loved it, text REVIEW to your PostShop number, or tap Show the QR code on your dashboard. They point their own camera at the QR code and your book’s reader page opens on their own phone. From there they can leave a review on Amazon, Goodreads or Barnes & Noble, ask libraries and bookstores near them to carry your book, set a reminder if they have not finished it yet, or get a copy if they have not read it.

3. Not in the same room? The same page goes by text or any message app in one tap.

4. Put a team behind your book. From your own phone, text ADD and a phone number to your PostShop number, for example ADD 8185551234. That person can then text REVIEW to your number and show your book’s QR code to the readers they meet: a partner’s book club, a sister’s office, a friend’s writing group. Add as many people as you like. Outside the US, or for anyone who would rather not text, open People with access on your dashboard and add their email: they sign in with their own email and show the QR code from their own phone. How to make the most of it.

Your first text from us. About 30 minutes after you sign up, we text you from your new number, once the phone networks have it on record. Save the number to your contacts from that text. Texting REVIEW works from then on; the QR code on your dashboard works straight away.

One tap from your home screen. Sign in on your phone and follow the Add to home screen steps at the top of your dashboard. They match your phone and browser, Safari or Chrome. It then opens like an app.

Outside the US? There is no PostShop number. Everything is on your dashboard: tap Show the QR code under your book, and add family and friends under People with access.

Relay also includes a printable sign and bookmarks with your book’s QR code (on the Relay page of your dashboard) and a report on the first of each month. Posting to your social accounts is PostShop: the guides marked PostShop only are about posting.

PostShop only · Before you connect

What each platform needs

You connect each platform from Connections on your dashboard: every platform has its own page there with what it needs and its Connect button. Texting CONNECT to your PostShop number sends a link to each one. Connecting is not done inside the platforms' own apps. Below is what to prepare in each platform first. Tap any to expand.

Instagram Business / Creator Needs a Business or Creator account. If yours is personal, Instagram offers to switch it while you connect. Steps
  1. In the Instagram app, go to Settings → Account type and tools → Switch to professional account, and choose Business or Creator (free). No Facebook Page is needed.
  2. Make sure your browser is signed in to the Instagram account PostShop should post to.
  3. Open Connections → Instagram on your dashboard, tap Connect, sign in, and approve access.

If Instagram says it can't find a professional account, the switch in step 1 hasn't finished syncing. Wait a minute and tap Connect again.

Facebook Page + admin We post to a Facebook Page, not your personal profile, and you'll need admin access to the Page. Steps
  1. Confirm you have a Facebook Page (not just a personal profile). If you don't, the Facebook page on your dashboard shows how to create one (free).
  2. Make sure you have admin access to that Page.
  3. Open Connections → Facebook on your dashboard, tap Connect, sign in, approve access, and select the Page you want us to post to.

Posting to a different Page later? Choose it on the Facebook page on your dashboard, or text FBPAGE.

TikTok Business account Only Business accounts can post — it's free to switch in TikTok settings. Steps
  1. In the TikTok app, go to Settings and privacy → Account → Switch to Business Account (free).
  2. Open Connections → TikTok on your dashboard, tap Connect, sign in, and approve access.
Pinterest Business account Requires a Business account — free to convert. You connect from your PostShop dashboard, not the Pinterest app. Steps
  1. In the Pinterest app, open Settings → Account management → Convert to a business account (free — your Pins and followers stay). Don't see that option? You're already on a business account, so you're set.
  2. Leave Pinterest, open Connections → Pinterest on your PostShop dashboard, tap Connect, sign in, and approve access for your business profile.

Pinterest's own Link to Pinterest and Social permissions and activity menus are not how you connect to PostShop — you can ignore them. After connecting, choose which board your pins go to on the Pinterest page on your dashboard, or text PINBOARD and reply PIN and the board number.

LinkedIn Admin for Pages Your personal profile connects as-is. For a company page, you must be a page admin. Steps
  1. Decide whether you want posts on your personal profile or a company page. For a company page, confirm you're an admin.
  2. Open Connections → LinkedIn on your dashboard, tap Connect, sign in, and approve access.

Switch between personal and company on the LinkedIn page on your dashboard, or text LIPAGE.

YouTube A channel Connects to your YouTube channel and receives your video posts. Steps
  1. Make sure you have a YouTube channel on the Google account you want to post from.
  2. Open Connections → YouTube on your dashboard, tap Connect, sign in, and approve access to that channel.
X (Twitter) No special account Any standard X account works — no special account type needed. Steps
  1. Sign in to x.com as the account you want us to post from, before you tap Connect. X has no account picker during authorization — it connects whatever account the browser is already signed in as.
  2. Open Connections → X on your dashboard, tap Connect, and approve access.

Publishing under a pen name as well as your own? See Running two names through PostShop.

Threads Via Instagram Connects automatically once your Instagram (Business or Creator) is set up. Steps
  1. Connect Instagram first (it must be a Business or Creator account).
  2. Open Connections → Threads on your dashboard, tap Connect, and approve access.

Every Threads account belongs to exactly one Instagram account, so Threads always follows whichever Instagram we're connected to. If Threads lands somewhere unexpected, the Instagram connection is what to fix — not Threads.

Bluesky App password The only platform where you make a password first, once. Steps

Bluesky doesn't use the tap-and-approve flow the other platforms use. Instead you create a separate password that works only for PostShop, and you can revoke it at any time without touching your real one. It is a little more work up front and rather safer afterwards.

  1. Sign in to Bluesky and go to Settings → Privacy and Security → App Passwords — or open bsky.app/settings/app-passwords directly.
  2. Tap Add App Password and name it PostShop so you know later what it was for.
  3. Copy the password Bluesky shows you. It looks like abcd-efgh-ijkl-mnop and it is shown once. If you lose it, delete that entry and make another — no harm done.
  4. Open Connections → Bluesky on your dashboard and enter your handle. If your handle ends in .bsky.social you only need the first part; if you use your own domain, type the whole thing.
  5. Paste the app password and connect.

Never give out your main Bluesky password — not to us, not to anyone. An app password is the whole point: it can only post, and deleting it in your Bluesky settings cuts us off instantly without affecting your account.

Bluesky takes short text, images and video, so your long caption is trimmed to the short version here, the same as on X. One thing to do while you are in there: verify the email on your Bluesky account. Bluesky will not accept video from any tool until you have, and an unverified account publishes the words and silently drops the video.

Start here · PostShop

How posting works

Text the word upload to your PostShop number. We text back a private link — open it, add your photo or video, type a note about what it is, and send. That's the whole thing.

Prefer a screen, or don't have a PostShop number? Sign in at postshop.live/login and tap Send a photo. It opens the same page and produces the same post — more on the dashboard here.

Why a link instead of just texting the photo? Cell carriers compress picture messages hard, and a compressed photo is a permanently lower-quality post. The link sends your file at full resolution. It's also where you arrange a carousel in the exact order you want, mix photos and video in one post, and ask for an AI-generated scene.

Attach a photo to a text out of habit? No harm — we'll just text your upload link back so it goes out at full quality.

⭐ Bookmark this page. Texting tips, every command, switching pages and boards, and troubleshooting all live here — it's the one page to come back to.

Every guide, marked by plan — tap any card to open it.

Relay and PostShop applies to both plans. PostShop only is about posting to your social accounts.

Browse all guides

Relay and PostShop

Relay and PostShop Reviews, libraries and bookstores A reader says they loved it; one scan lets them review it and ask libraries and bookstores to carry it.
REVIEW

Reviews are the hardest thing to get once a book is out. Most are lost in the gap between a reader telling you they loved it and the store’s review form. This closes the gap while they are still standing there.

Add your book once

On your phone, sign in to your dashboard and tap Relay, then Scan the barcode and point your camera at the back cover. On a computer, type the 13-digit ISBN instead. We find the title, author and cover and build a link for each store.

Tap Test beside each store before you save. Amazon and Goodreads should open on the review form, Barnes & Noble on your book’s page. If one lands in the wrong place, open Use a different link and paste the address of your book from that store.

No ISBN, or an ISBN starting 979? Paste your Amazon link and it works the same way. Pasting your Goodreads link makes the Goodreads button open straight on the review form rather than on search results.

When you meet a reader

Text REVIEW to your PostShop number, or tap Show the QR code (Relay) or Share with a reader (PostShop) on the dashboard. A QR code fills your screen. They point their own camera at it and their own phone opens your book’s reader page, with a button for Amazon, Goodreads and Barnes & Noble. Because it is their phone, they are usually already signed in.

Not in the same room? Tap Text the link and your Messages app opens with the link and a short note already written, or Share for any other app.

More than one book? REVIEW sends the list, and REVIEW 2 picks the second. The number beside each book on your dashboard is the one to use, and it never changes.

A team behind your book

The readers you meet are only some of the readers your book can reach. The people close to you meet others every week: your partner’s book club, your sister’s coworkers, a friend’s writing group, the parents at your child’s school. Add their phone numbers to your PostShop number and each of them can bring up your book’s QR code on their own phone whenever someone they know has read it, or is about to.

To add someone: from the phone you signed up with, text ADD 8185551234 (their number) to your PostShop number. We text you back to confirm. We do not text them; tell them your PostShop number yourself and ask them to save it as a contact.

What they do: when they meet a reader, they text REVIEW to your number and hold up the QR code that comes back, or tap Text the link to send the page to someone who is not there. With more than one book, REVIEW sends the list and REVIEW 2 picks the second.

What you see: every reader they reach is counted on your dashboard with your own, including the libraries and bookstores those readers asked to carry your book. Text SENDERS to see who is on your list, and REMOVE 8185551234 to take someone off. There is no limit on how many people you add.

Good people to add: anyone who talks about your book anyway. A publicist or a bookseller who hosts your events; a friend who runs a book club or teaches; a relative in another town, where the libraries and bookstores their readers ask are ones you would never reach yourself.

One rule to pass on: Amazon removes reviews from an author’s close family and friends. Your team’s part is putting the page in front of the readers they meet, not reviewing the book themselves on Amazon. Texting works with a PostShop number, which members in the United States have. Anywhere in the world, you can instead add someone’s email under People with access on your dashboard; they sign in with their own email and show the QR code from there.

Libraries and bookstores

Libraries often add a book to their collection because one of their own cardholders asked them to carry it, and independent bookstores weigh what their own customers ask them to stock. Those requests have to come from readers who live there, so the reader page lets them make them.

The library button opens the request pages of libraries near the reader that we have checked, where a cardholder asks the library to carry a book, with your title, author and ISBN on screen to paste in. The bookstore button lists independent bookstores near them that we have checked, each with a way to ask the store to carry it: an email ready to send, a phone number, or the store’s own contact page.

We check the libraries and bookstores near you first. Your area goes to the front of our list within a day of joining, and your reader page shows each place as it is confirmed. The places near your readers are added the same way: when a reader looks up their town, the libraries and bookstores around them move to the front of the list.

When a reader wants to reach you

Turn on Readers can write to you on the Relay page and your reader pages invite readers to write to you: to ask you to read or speak at an event, visit their book club, do an interview or a class, or tell you what the book meant to them. It is off until you turn it on, and you can turn it off at any time.

Messages come to the email on your account from PostShop. Press reply to answer the reader; your address reaches them only when you do. On a publisher’s account, messages go to the publisher, and the page tells readers they will be passed on to the author.

If they have not finished it yet

The page lets them set a reminder for two weeks, a month or two months out: in their own calendar, or as one email on that day. We send that one email and then delete the address. You are never sent it, and nothing else goes to them.

Your dashboard shows how many people opened your reader page, how many tapped through to leave a review, and how many set a reminder. The stores do not tell anyone whether a review was actually written.

Asking the right way

The note that goes with the link asks for an honest review and offers nothing in return. Keep it that way: stores remove reviews they judge were given in exchange for something, and Amazon also removes reviews from an author’s close family and friends.

On PostShop, a link to your book can also go on your posts. On the upload page or the approval page, tick Add a link to my book. It goes at the end of the post on Facebook, X, Threads, LinkedIn, Bluesky and YouTube and becomes a Pinterest pin’s link. On the Relay page you choose whether it opens a page with every store or goes straight to one.

For presses Relay for a press Every section of the page, from adding your list to your shelf, achievement cards and what readers did.
FOR PRESSES

Relay is where your press’s list lives. Here is what each section does, in the order they appear. Your part is adding your books; the rest works as it is, and every setting is optional.

Adding your books

Tap Add a list of books and paste your ISBNs, one on each line, or choose a spreadsheet (.csv or .xlsx) with an ISBN column. Check the list shows what will be added; nothing is added until you confirm. We look each book up, add it with its cover and store links, and email you when the list is in. A list holds up to 500 books.

A spreadsheet can also have Title, Author, Amazon link (needed for an ISBN that starts 979) and Publication date columns, named in its first row. One book at a time works too: Add a book, then scan the barcode or type the ISBN.

Each book

Share with a reader fills your screen with the book’s QR code. See the reader page opens the page a reader sees. Print a sign or bookmarks makes a table sign and bookmarks with your own headline, for a print shop or your printer; name a design and save it, and it’s there to use again on any device you sign in on (up to 10 for each book). Edit changes the cover, the store links, the description or the publication date.

Invite the author. If a book’s author has, or starts, their own PostShop Relay account, readers who choose the book on your shelf can open the author’s own page. Email the invitation from the book, or copy the link and send it yourself.

Each book is one row: its cover, title and author, what readers did, and anything the book is still missing. Tap the row to open everything for that book; Share on the row brings up its QR code without opening it. Open all opens every row shown. Above the list, a line adds up what readers did across your books. Change the order to Most reader activity to see the books readers are acting on first. With 8 books or more you can also search and filter by author; the totals and Open all then cover only the books that match. Books to check lists books with no cover or no Amazon link, and books with a library to check again, each with a line saying what to do.

What readers did, by book Relay

Each book shows its reader page visits, readers who tapped through to leave a review, readers who opened their library’s request page or asked a bookstore to carry it, reminders set, and taps through to buy it. Under Readers asked these to carry it are the libraries and bookstores readers asked, with a count for each, and a map of all of them: a blue dot for each library, a red dot for each bookstore, bigger where readers asked a place more than once. Tap a dot to see the place.

Beside each library: Check its catalogue for the print edition. No results there means it doesn’t have it yet. Then press On the shelf or Not yet to record what you found; nothing updates on its own. A library still at Not yet says Check again when readers have asked it since, or after 60 days.

On the free shelf, your dashboard counts visits and requests across the whole shelf; activity by book comes with Relay.

Your shelf

Every book on one page, at postshop.live/shelf/ and your press’s name. A reader taps the cover of the book they read and its reader page opens. It opens to readers once it has books by 5 different authors; until then, Preview your shelf shows it to you alone.

Show the QR code brings up one QR code for the whole shelf. Print a table sign makes a sign for readings and fairs; Choose the books on the sign picks up to 6 covers for its top, or it shows your newest six. Copy link is for your website, your bio or a newsletter.

Customize your shelf: your logo, a page background and an accent colour, the line under your name, and the picture shown when the shelf’s link is shared, made from up to 6 of your covers or uploaded.

Your books on your website

Add your website on the dashboard (Tell us more) and we look for each book’s page on it. When a book has one, readers see Buy from your press first when they get the book. A book without one shows the stores, and nothing looks missing. If we’re not sure we found the right page, the book is listed under Check these; you can also paste a book’s page under Edit.

Achievement cards

Readers who ask their library or a bookstore to carry books from your shelf earn a card to save and share at 3, 5, 10 and 25 books, with the covers of the books they asked for and your shelf’s address. Each reader page then suggests the next book on your shelf. Nothing to set up: the cards are on, with PostShop’s design, from the day your shelf has three books.

Open Achievement cards to rename each card, add your own line, and give it a colour or a picture of its own; the preview shows it with your newest covers. Prefer no cards? Untick Give readers achievement cards. Your designs are kept if you turn them back on, and each page still suggests the next book.

Your advocates (Relay) counts every reader who asks for books from your shelf, card or no card, without names: how many books each one asked for, and when.

Hear about the next book

Your newsletter, website and social accounts, shown at the bottom of every reader page so readers who loved one book hear about the next. We fill the boxes in from your account to start; nothing shows to readers until you press Save.

Readers can write to the author

Off until you turn it on. When it’s on, the reader pages on your shelf invite readers to write to the author: to ask them to read or speak at an event, visit a book club, do an interview or a class, or say what the book meant to them. Messages come to your email, and the page tells readers you will pass them on. Readers never see your address.

Relay and PostShop Your dashboard Everything PostShop does, on one page — no password, just your email.
postshop.live/login

Signing in

Go to postshop.live/login and type the email address on your account. We email you a sign-in link — tap it and you're in. There is no password to invent, forget, or reset.

The link is good for 15 minutes. Once you're in, you stay signed in on that device for 30 days. You are not asked to sign in again during that time.

Use the same email you signed up with. If you're not sure which that is, it's the one your welcome email and reports arrive at.

What's on it (PostShop)

The first thing you see is whatever needs you — drafts waiting for approval, comments waiting for a reply — or, if there's nothing, when your next post goes out. Under that: the last three things you published, with the photos and the captions.

Then nine tiles for everything else: Send a photo, Drafts, Comments, Schedule, Your feed, Connections, Ideas, Plan & billing, and Get help.

Nearly everything you can do by text you can do here too, including connecting a platform, switching which Facebook Page or Pinterest board we post to, and managing your billing.

One exception: adding or removing the phone numbers allowed to send us content is done by text (SENDERS, ADD, REMOVE). If you don't have a PostShop number and want someone else able to send, email us and we'll set it up.

On PostShop Relay, the dashboard opens on Your books: each book with its Show the QR code button, a link to its reader page, and what readers did there — how many opened the page, tapped through to leave a review, opened their library’s request page, asked a bookstore to carry it, or set a reminder. Below that: Relay, Plan & billing, Alerts (how we reach you about your trial, payments and plan), Contact us, Help & guides, and What PostShop adds. On a phone, follow the Add to home screen steps at the top of the dashboard and it opens with one tap, like an app.
Which one should I use?

If you're in the US, you have both — a PostShop number and a dashboard — and neither is the "real" one. A text is fewer taps for sending a single photo. The dashboard is the better place for anything involving more than one item at a time: ordering a carousel, working through comments, or looking at how the month went.

If you're outside the US, the dashboard is your PostShop. You won't have a text number — US carrier rules mean a US number can't reliably reach a handset abroad, so instead of shipping you something that half-works, we email you the moment something needs you: a draft to approve, a comment to answer, a platform that's dropped its connection. Everything PostShop does is included and nothing is held back. Add hello@postshop.live to your contacts so those emails don't land in spam.

Wherever you are, everything in this help page still applies. Where a card says "text SCHEDULE," that's the Schedule tile; where it says "text UPLOAD," that's Send a photo.

Someone else has your email? Anyone who can read your inbox can request a sign-in link, so treat that address the way you'd treat a password. If you ever need every signed-in device kicked out at once, text FEEDBACK or email hello@postshop.live and we'll do it immediately.
Relay and PostShop Letting somebody else text Family, friends, a partner or a publicist can text your number and show a reader your book’s QR code. On PostShop they can also send photographs, sign in to your dashboard, and approve posts if you allow it.
Team Access

How it works

Your PostShop number is secured to your account. Only phone numbers you've approved can submit content. You were automatically added as the primary sender when you signed up.

Want a publicist, an assistant, a co-author or somebody at your press to send photographs on your behalf? Add their number and they can start straight away. What they send comes back for approval, to you.

Letting someone approve. Adding a sender does not make them an approver. To let someone approve too — a partner who shares the account, or an assistant — open People with access on your dashboard and tick Can approve posts next to their number or email. Approvers get the approval texts or emails and can approve on the dashboard. Untick it at any time. Approval is set on the dashboard only, not by text.

Texting and the dashboard are separate. A number lets someone text your PostShop number. To let them use your dashboard, add their email under People with access; they sign in with their own address, and never see billing or the plan. Add both if they need both.

No limit. Add as many people as you need — a writer working alone and a writer with an assistant get the same allowance.

On PostShop Relay, the people you add can text REVIEW to your number, or sign in with their own email if you add them under People with access, and show the readers they meet your book’s QR code. There are no posts, so there is nothing for them to send in or approve. Who to add, and what to tell them.

Add or remove numbers

Text these commands to your PostShop number from your phone (only the primary sender can manage the list):

To add someone: text ADD 8185551234

To remove someone: text REMOVE 8185551234

To see who is on the list at any time, text SENDERS.

Relay and PostShop Reports land in your inbox Relay: a monthly report on your readers. PostShop: weekly recaps and a monthly strategy report too.
What You'll Receive

Nothing to go and pull. Your reports arrive in your inbox on their own. No chart to interpret, and nowhere you have to remember to check.

PostShop Relay · First of each month

Your readers

What readers did on your books’ reader pages last month: how many opened them, how many tapped through to leave a review, how many looked up a library or a bookstore to ask it to carry your book, and how many set a reminder to finish. Amazon, Goodreads, Barnes & Noble, libraries and bookstores do not report what happened next, so these are the steps we can see.

PostShop · Every Monday

Weekly Recap

A short email summarizing what we published for you the previous week, reach and engagement across the platforms that report them, and any commands you used. No fluff, just the numbers.

PostShop · First of each month

Monthly Strategy Report with Action Plan

A snapshot of the prior month with month-over-month context — total posts, reach and engagement, your three top-performing posts, a per-platform breakdown, and your best day of the week — and then it keeps going, connecting three sides of your story most reports never bring together:

  • What we published — every post, platform, and language
  • How it performed — engagement and reach side by side, with month-over-month context
  • What your readers said back — the themes in your comments and replies, and which posts drew people into a conversation rather than past it

It ends with a short list of specific actions to take this month — concrete next steps grounded in your actual data. Most reports stop at what happened; this one ends with what to do about it.

The system gets sharper over time — every month adds more data, surfaces clearer patterns, and refines the recommendations.

Relay and PostShop Need help? Ask Paige first. There is always a human here to help.

Ask Paige

Paige is our automated helper. Her button is at the bottom of the pages on this site and at the bottom of your dashboard. Ask her in your own words and she answers straight away.

On your dashboard she does more than answer general questions:

  • Connecting your social accounts. On each platform’s connection page she knows where you are in the process. Ask her “What do I do next?” and she gives you the next step. If a connection does not go through, she tells you what happened and what to try.
  • Answers about your own account. Which platforms are connected, which books you have added, when your posts go out, and how your account is set up.
  • Where things are. Her answer comes with a button that opens the right place on your dashboard.

Answers about an account are for the account holder. If you have given someone else access to your dashboard, Paige helps them with how PostShop works and keeps your account’s details for you.

Paige points you to the right place; you make the changes yourself. When she does not have an answer, she asks whether you would like someone at PostShop to reach out, and we write to you.

Reach a person

There is always a human here to help. Text FEEDBACK followed by your question to your PostShop number. We'll review and get back to you.

No number, or rather write? Email hello@postshop.live.

For billing or plan changes, open Plan & billing on your dashboard or text ACCOUNT for a self-serve portal link.

PostShop only

PostShop only Connecting your accounts One page per platform on your dashboard, with what it needs beside its Connect button.
Connect Your Accounts

How it works

Open Connections on your dashboard. Every platform has its own page, with what that platform needs written beside its Connect button. Connect the ones you want, in any order, whenever you like.

No passwords shared. No apps to install. You're granting PostShop permission to publish on your behalf through each platform's official authorization process. You can revoke access at any time.

What to expect

Step 1: Sign in at postshop.live/login and open Connections, then the platform you want.

Step 2: Read what that platform needs, then tap Connect. It opens the platform's own sign-in page. Sign in with your account.

Step 3: Approve the permissions. You'll see exactly what PostShop can do (publish posts) and what it can't.

Step 4: You come back to the platform's page, which shows the account that connected. If it's the right one, you're done; if not, connect a different account from the same page.

Away from the dashboard? Text CONNECT to your PostShop number for a list of all nine platforms showing which are connected, with a link to the page of each one that isn't.

Need to remove a platform? Text DISCONNECT to see your connected platforms as a numbered list, reply with the number of the one you want to remove, then reply CONFIRM. Posts to that platform will stop until you reconnect. Account holder only.

Supported platforms: Instagram, Facebook, LinkedIn, TikTok, YouTube, X/Twitter, Threads and Pinterest connect through each platform's own sign-in. Bluesky, the ninth, connects with your handle and an app password you make there first. What each needs is at the top of this page.

PostShop only How to get the best results Simple habits that turn a quick photo into a polished post.
Tips

What works great

Add a description in the note box on your upload page. Tell us what it is, what happened, what you want a reader to know. "Proof copy landed this morning — third time seeing this cover and it still stops me. Two years from the first line to this" gives us everything we need to put a useful draft in front of you.

The more you tell us, the better the draft that comes back. A photo with no words still works — we draft from what we can see — but anything you write yourself publishes exactly as written.

Good to know

Each submission becomes one post. Send several in one day and they will not all go out the same day — we spread them across the days that follow so the record stays steady rather than arriving in a burst.

One post a day, seven days a week. Send more than one in a day and the extra waits for tomorrow rather than being lost. Posts typically go live within 24 hours of when you approve them.

Going away, or heading into a deep week of drafting? Send them all at once. Send more than one post a day and the extras are not dropped — they queue and go out on the days that follow, one a day. That means you can send everything you would want posted that week before a trip, or before you disappear into a draft, and the record keeps going without you. Text QUEUE anytime to see how many days of content you have ready to go.

Photos & Video

Videos: keep them short. Clips under 60 seconds perform best and work across every platform. Standard smartphone video is perfect — no special apps needed. Trim anything longer than 60 seconds in your Photos or Gallery app before you upload it.

Photos: just add them. Any standard smartphone photo works. No need to resize, crop, or filter — we handle all of that. Every photo you send us gets turned into a post.

You don't have to use photos from your camera roll. Most phone messengers let you attach images and videos from Google Photos, Google Drive, iCloud, Dropbox, or any other app you've linked — open the attach menu in your texting app and you'll see the full list. That includes stylized images you've designed in Canva or Adobe Express — finish your design, save it to your camera roll or any cloud-storage app you've connected, then add it from your upload page. Old event photographs, a headshot, a cover reveal, a designed quote card — anything visual you have anywhere works.

Optional: the sharpest possible video

Standard video already looks great, and you never have to change a thing. But if you want every clip as crisp as it can be, there's one free setting worth checking just once — it lets us post your video exactly as your phone recorded it, with no conversion on our end.

iPhone: open Settings → Camera → Formats and choose Most Compatible. The default setting ("High Efficiency") still works perfectly — we just have to convert those clips before posting, which can soften them slightly. New videos you record will use the compatible format automatically; clips already in your camera roll keep the format they were filmed in.

Android: most Android phones already record in the format we want, so there's usually nothing to change. If your camera app has a video codec or "high efficiency / HEVC" option (often under Camera → Settings → Advanced recording options), choose the standard or most-compatible one for the same benefit.

Either phone: 1080p HD is the sweet spot. Filming in 4K doesn't help — every platform shrinks it back down anyway, and the much larger file can be harder to text reliably. 1080p keeps your video crisp and sends without a hitch.

PostShop only Every draft passes through you first Read it on a link, then approve it, change it, or send it back.
Approvals & Feedback

Review, then approve or send it back

Before anything publishes, we text you a private link. Open it to see the photo and both captions, then tap Approve & Publish, or Send Back for Changes with a quick note — we'll rewrite it and text you a fresh draft to review.

Everything happens right on that page — there's nothing to text back. Love it? Tap Approve & Publish. Want changes? Tap Send Back for Changes and add a quick note — we'll redo it.

Wrote it in your own words? The page shows your caption, and your shorter version for X, Bluesky, TikTok, Pinterest and Threads if you gave one. To change the wording, type the line you want instead and it publishes exactly as you write it. If you’d rather see a suggestion, tap Suggest a caption: we use what you wrote as notes and text you a suggested caption to approve. On a post with an AI scene, you can ask for changes to the picture and leave the caption box empty to keep your words as they are.

Don't want it at all? Under the send-back box there's a small Don't publish this link. Tap it and you'll get a confirmation screen — confirm, and that draft is set aside for good. It won't publish, and it doesn't use up one of your daily posts. Sending it back is a rewrite; this one ends it.

If you don't get to it right away
Nothing publishes without you, so a draft is safe sitting there. We'll text a reminder the next day, again after three days, and once more at seven with the date it lapses. After ten days without a decision we set the draft aside on your behalf and it won't publish. You'll get a text either way — nothing disappears quietly. A week away is fine; ten days is the outside edge.

Good notes to send back:
too formal
doesn’t say the reading is on Thursday
more casual, and lose the exclamation mark
wrong — this is the second book, not the first

The more specific your note, the better the rewrite. Short and direct works — this isn't an essay, just tell us what to change.

Teach us your voice over time

Every time you send a caption back with a note, your voice gets a little sharper in our notes. The next caption incorporates what you told us — and so does the one after that. Over a few weeks, your posts read more like you and need fewer rewrites.

This is why notes matter. Sending a caption back with no note still triggers a rewrite, but we're guessing at what to change — a few words of direction gets you a better draft, faster.

PostShop only Replying to comments We draft the reply. You send it, change it, or leave it.
Comments

When someone comments on your Instagram or Facebook post, we draft a reply in your voice and put it in front of you. Nothing is sent until you say so.

How it reaches you

The Comments tile on your dashboard holds anything waiting for an answer, and the first thing your dashboard shows you is whatever needs you — drafts to approve, comments to reply to. Outside the US, where there is no text number, we email you when something is waiting.

Send it, change it, or leave it

A drafted reply is a starting point, not a decision. Send it as written, edit it first, or ignore it entirely — a comment you never answer simply stays unanswered, which is sometimes the right call.

Replies are prepared with AI, from your post and the comment itself. As with captions, nothing goes out under your name until you have read it.

Why this is worth doing

A reader who comments has done the rarest thing on the internet: taken the trouble to say something. Answering is how a reader becomes someone who comes back. It is also the cheapest reach there is — a reply keeps the post alive longer than anything else you can do to it.

PostShop only Your posting times When your posts go out — and how to change the schedule.
Schedule

When your posts go out

Your post time is set under Default post time on your dashboard. When you send us a photo and approve it, the post is queued and goes live at that time. One post a day is the ceiling — send two and the second waits for the following day. Nothing is expected of you on a quiet day.

The order you approve in is the order they go out. A post is given its day the moment you approve it, not when you send it. So if three drafts are waiting and you approve them in a different order than you sent them, they publish on consecutive days in the order you approved. If that matters, text SCHEDULE — you'll get a link showing exactly when each post goes live, and you can reorder them, change a time, or cancel one.

Until you set a time there, each post goes out as soon as you approve it.

Want to change your times?

For new posts: open Default post time on your dashboard, set the time and your time zone, and tap Save. Posts you approve after that go out at the new time. Posts already scheduled keep their times.

For a post already scheduled: open Schedule on your dashboard, or text SCHEDULE from the account holder’s phone to your PostShop number for a link to the same page. There you can move a post earlier or later, give it an exact time, or cancel it.

PostShop only AI scenes Put what you photographed into a scene you describe.

What it does

On your upload page, tick Build an AI-generated scene around this photo and describe the scene you want. AI rebuilds the picture around your subject — the proof copy on a windowsill in the town your book is set in, the notebook on a table in a bar at closing time, whatever you describe.

Available on a single photo. Not on carousels or video: you approve one picture, and quietly folding a generated image into a multi-photo post would publish something you never saw.

Writing a description that works

Be specific. Name the surface, the setting, the light, and anything that should be in frame. "A rustic wooden bar top, warm evening light, a few glasses behind it" comes back sharp. "A nice background" comes back vague.

Surfaces and settings work best. Materials, rooms, weather, time of day. Real named places — a specific stadium, a landmark, a branded location — usually come back generic, and using them commercially can create trademark problems you don't want.

What to expect

The whole picture is rebuilt around your subject, so fine detail can come back changed — small print, logos, and people's faces are the usual ones. Nothing publishes until you approve it. We text you the result, you look at it, and you decide.

Some platforms read the file's metadata and add their own "AI" label to pictures like this. That's their doing, not ours, and it's worth knowing before you post one.

You're responsible for what you ask to have in the scene — the same as any photo you send us.

Your monthly allowance

Every AI scene you generate uses one of your monthly allowance. Asking for changes to the picture uses another one, because it rebuilds the image from scratch. Changing only the caption is free.

Setting a post aside doesn't return the scene you used. Spend them however you like — twenty different photos, or one photo you keep refining. Your allowance resets on the 1st.

Good to know: AI scenes take a little longer than a normal post — we'll text you the result in a few minutes.

PostShop only When you don't know what to send Text IDEA and we tell you what to point your camera at.

Some days nothing obvious happens, or plenty happens and none of it feels worth posting. That's the gap IDEA fills.

Text IDEA to your PostShop number and we text back a link. Open it and you'll find three specific things worth capturing — not themes like “share something behind the scenes,” but actual objects and moments: the page you marked up this morning, the chairs set out before a reading, the proof copy that just landed on the doormat.

They come from your account, not a list. We look at what you have already been posting, so we don't suggest the same thing twice or point you at something you covered last week. We also use what your monthly report found, so the suggestions lean toward what has actually been working for you, plus what your readers keep asking about in the comments.

If your account is new, we say so rather than pretending — the first suggestions come from what you told us when you signed up, and they sharpen as you send things in.

Narrowing it down. Add a subject and all three relate to it: IDEA book launch, IDEA tonight’s reading, IDEA the new draft.

If none of the three land, there's a button on the page for another three. One swap per request.

How many you get. Three sets a day. Each one includes the swap. When you have used them, we tell you and link back to the set you already have, which stays on the page all day.

There's nothing to do with a suggestion except go and do it. When you have the photo, send it the normal way — text UPLOAD or reply with the photo directly. You don't need to tell us which idea it was.

Anyone on your sender list can use it. Unlike SCHEDULE, IDEA isn't limited to the primary number — the person standing in front of something worth photographing is not always the person who pays the bill.

PostShop only The upload command Text "upload" for your private link. This is how every post starts.
Video, mixed posts & ordered carousels

When to use it

Every post starts here. One photo, a video, or a carousel of up to 35 items — it all goes through the same link, which is what keeps every post at full quality.

If you text a photo straight to your number out of habit, nothing is lost — we'll reply with your upload link so it can go out crisp.

How it works

1. Text the word upload to your PostShop number. You can add a note after it — "upload — proof copy arrived" — and we'll use it for your caption.

2. We text you back a private link. Open it and add your photos and videos.

Next time: skip step 1. Our confirmation text includes a fresh link, so your next post starts with a tap.

3. Drag them into the order you want, add a caption if you like, and tap send. It becomes one post, in that exact order.

You only have to text upload once. Every time we confirm a post, we send a fresh link with it — so your next post is already waiting at the bottom of the thread. Each link works once, and a spare sits there for a month. Lost the thread, or it's been a while? Text upload again anytime. Nothing to install, no password, no app.

Common mistakes

Expecting a texted photo or video to post as-is. Anything you attach to a text gets a reply with your upload link instead. It only becomes a post once you send it through the link, so don't skip that step.

Reusing a link you already used. Each link works once. After you send a post, scroll to our latest reply — the fresh link is in there. If you can't find one, text upload for a new one.

Waiting for a reply after uploading. Once you tap send on the upload page, you're done — the post is on its way. There's no confirmation text to wait for.

PostShop only Platform limits & caption lengths How many photos and videos each platform takes, carousel sizes, and caption length — full table for all nine platforms inside.
Platform Differences

Every upload you send becomes a post across your connected platforms. We automatically resize and format each photo for the platform it's going to — so you don't have to think about it. Each platform has its own caps on how many items it'll accept per post and how long captions can run. Here's what to expect.

Platform Photos / videos per post Caption
Instagram Up to 10 (carousel) Long
Facebook Up to 10 Long
LinkedIn Up to 20 Long
Threads Up to 20 (carousel) Long
YouTube 1 video (a single photo works if you render it) Long
X / Twitter Up to 4 photos, or 1 video Short
TikTok Up to 35 photos, or 1 video Short
Pinterest 1 per pin (one pin per item) Short
Bluesky Up to 4 photos, or 1 video (60 seconds) Short

A few platform-specific notes

Long vs. short captions. Long captions are the full version — your story, full hashtag set, and translations into your additional languages. Short captions stay under 280 characters to fit X's hard limit, with 1–2 hashtags. Only long captions get the multilingual stack; short captions stay in your primary language because there's no room for translations.

Pinterest splits into separate pins. If you send 5 photos in one post, Pinterest gets 5 separate pins — one per image. Every other platform groups them into a single carousel or post. This is how Pinterest works natively.

YouTube needs a video. If you send a video, it posts as a Short. If you send a single photo, the upload page offers to turn it into a short video — tick that and the post reaches YouTube too. A photo sent without that option, or a set of several photos, skips YouTube.

Turning a photo into a video changes what every platform gets. Tick that box and the short video is what publishes wherever your accounts accept video — not only YouTube. Leave the box unticked and the photo posts as a photo everywhere, exactly as before.

Bluesky is the tightest on video. One video, sixty seconds, and it will not mix video with photos — send both and Bluesky takes the photos. A video made from your own photo is always well inside that. Bluesky also needs the email on your Bluesky account verified before it will accept any video; if everything else publishes and Bluesky alone shows a missing video, that is the first thing to check.

If your own caption runs long. X and Bluesky stop well short of the other platforms. Write a caption longer than they accept and the approval page names them and offers a box for a shorter version in your own words — add it and every platform gets your sentence, one way or the other. Skip it and the long caption publishes everywhere that can hold it.

Instagram collaborators, and mentions. On the upload page you can name another Instagram account as a collaborator. Once they accept, the post appears on their feed as well as yours — a press, a festival, a bookshop, a co-author. You can also list handles to tag. Instagram validates a collaborator at the moment it publishes rather than when we send it, so a private or misspelled handle can fail there; we retry without the tag so the post still goes out.

Music on TikTok photo posts. Tick the box and TikTok puts one of its own tracks behind a photo post. TikTok chooses it, you will not hear it first, and it cannot be swapped afterward — so leave it off for anything somber. It applies to photo posts only: if you also turned the photo into a video, TikTok receives the video and your own audio instead.

X / Twitter caps photos at 4. If you send more than 4 photos in one post, X gets the first 4. Every other platform still receives the full set up to its own cap.

TikTok carousels accept up to 35 photos. Add up to 35 photos on your upload page, in the order you want. Each platform then receives up to its own cap.

Instagram's app shows up to 20 in a carousel, but their API caps third-party tools at 10. Since PostShop publishes through their API, your Instagram carousel max is 10. (If you ever paste extra photos into Instagram's app yourself, you can use up to 20 — but that's separate from PostShop.)

If a platform allows mixed media (photos + videos), we send everything. Instagram and Threads accept mixed carousels. Facebook, LinkedIn, X and Bluesky are images-only when mixed — videos in mixed posts skip those platforms but still post everywhere else that accepts video.

Going past the platform's cap? Nothing is lost. Each platform receives up to its own limit, and platforms with higher caps get more of your content. If you want every platform to receive every photo, keep posts under 4 photos to stay inside X's cap.

How many items you can send: add up to 35 photos and videos on one upload page, in the order you want them. Each platform then receives up to its own cap — the table above shows where each one stops.
PostShop only Captions in more than one language Write in yours. Carry up to two more alongside it.
Languages

Write to us in whatever language you write in. Your caption comes back in that language, and can carry up to two more alongside it.

Your own language comes first

Send us a line in Spanish and the caption is in Spanish. You can change your primary language on your dashboard at any time.

Up to two more, stacked underneath

Choose up to two additional languages and long captions carry all three — your original first, the others beneath it. Three in total is the limit, and you choose them on your dashboard.

Short captions stay in your primary language only. X allows 280 characters, and there is no room for a second version inside that.

A line you wrote stays as you wrote it

Translation is added alongside your sentence, never instead of it. Your own words publish exactly as written, and everything still waits for your approval. Full caption lengths for each platform are in Platform limits & caption lengths.

PostShop only Pick exactly where your posts land Choose which pages, boards, and profiles receive each post.
Pinterest Boards, LinkedIn Pages & Facebook Pages

When you connect Pinterest, LinkedIn or Facebook, we choose the most likely destination. You can switch it any time on that platform's page on your dashboard, or with a single text.

What we pick automatically

The moment you finish connecting each platform, we pick a default destination and confirm it by text so you know where your posts will go:

Pinterest: Your first board
LinkedIn: Your company page if you have one — otherwise your personal profile
Facebook: Your first Page

If our pick is right, you don't need to do anything. If you want a different destination, switch it whenever you like — same pattern on all three.

How the reply works: when you text any of these commands, we send back a numbered list. Reply with the platform code and the number of the option you want — for example, if you text FBPAGE and see “1. Your author page, 2. The book’s page,” you would reply FB 2 to switch to the book’s page. The number is whatever number sits next to the option you want.

Switching Pinterest boards

Text PINBOARD and we'll text you back a numbered list of every board on your Pinterest account.

Reply with PIN 2 (or whichever number sits next to the board you want) and we'll switch your pin destination right away. Your next post goes to the new board.

Don't have any boards yet? Create one in Pinterest first, then text PINBOARD.

Switching LinkedIn pages

Text LIPAGE and we'll text you back your options. Option 1 is always your personal profile — followed by any company pages you manage.

Reply with LI 1 for personal, or LI 2 (or whichever number sits next to the page you want) for a company page. Your next LinkedIn post goes to the new destination.

Switching Facebook pages

Text FBPAGE and we text back a numbered list of every Page on your Facebook account.

Reply with FB 2 (or whichever number sits next to the page you want) and your next Facebook post goes there.

Facebook posts to a Page — an author page, for instance — not to a personal timeline.

PostShop only Your posts, one tap away A private, always-current feed of everything you've posted.
See What's Been Posted

Your personal feed

Want to see what PostShop has been posting for you? You have a personal feed page that shows your last 7 days of published posts — images and your full long-form captions, clean and simple. (Short captions are just truncated versions of the long ones, so we show the long version for the full story.)

Bookmark the link and check it anytime. No login required.

How to access it

Step 1: Text FEED to your PostShop number. You'll get a link back.

Step 2: Tap the link to open your feed, then bookmark the page in your phone's browser for one-tap access from now on.

Your feed refreshes automatically. Every new post shows up as soon as it's published. The page always shows your most recent 7 days.

Need older posts?

The feed shows your most recent 7 days. For your full history — or a record you can keep on file — text EXPORT to your PostShop number. You’ll get back a link to download a spreadsheet (CSV) of every post you’ve ever published, not just the last week.

The file has five columns: Published (date and time, Pacific), Platforms (where each post went), Caption (Short), Caption (Long), and Status. It opens in Excel, Numbers, or Google Sheets.

PostShop only Reading aloud, and words on screen Your photograph becomes a short video. Read over it if you want to.
Voice & video

A still photograph can become a short vertical video — a slow push in across the image — and that video is what publishes wherever your accounts take one. It is also the only way a photograph reaches YouTube.

Reading over the picture

Record yourself reading — a line, a paragraph, the opening page — and we lay it over the video. It is your voice, not a synthetic one, and nothing is read aloud unless you recorded it. For most readers this is the closest they will come to hearing you until a launch.

Words on screen

Send us video instead of a photograph and you can have the words on screen too. We transcribe what you said and set it into the picture a few words at a time, the way short-form video is read — which matters, because most people watch with the sound off.

You see the transcript written out before anything publishes. If a word came out wrong, that is where you fix it.

How to ask for it

Tick the box on your upload page. Everything else is the same: it comes back to you as a draft, and it publishes only once you have approved it.

PostShop only If you write a newsletter We read your Substack. We never sign in to it.
Substack

Add your Substack address under Your Substack on your dashboard and we read the public feed — the same feed anyone can subscribe to. Nothing else, and nothing that needs a password.

Always on

It teaches us how you write

A caption shows how you write when a platform has compressed you to a line. Your newsletter shows how you write when nothing is limiting you, and that is the better sample by a long way. We read recent posts and use them to tune your captions. Nothing from your newsletter is ever published as a caption.

Off unless you turn it on

Publication day

Tick the box under your Substack address and publishing a piece becomes that day’s post — your own title and subtitle, exactly as you wrote them, with your header image. It uses your one post for that day rather than adding a second, and it waits for your okay like anything else.

If you publish twice in two days, the second one goes out the following morning. If you send a photo the same day you publish, the photo waits for tomorrow.

Why we will never ask you to sign in

Substack has no official way for a service to post on your behalf. The only method available to anyone is holding your login session — a credential that stays valid for months and gives whoever has it your whole account.

We are not going to ask you for that, and you should be wary of anything that does. So we read the public feed and nothing else. That is a decision, not something we are waiting to fix.

Full user manual

Deeper reference, whenever you need it.

Relay and PostShop Questions, grouped by plan and by how you work Answers organized by how you actually work.
Help & FAQ

On PostShop Relay, start with the PostShop Relay group. On PostShop, start with For everyone, then jump to the group that fits you — connecting your own accounts, or having somebody else do it for you — a publicist, an assistant, whoever helps. Most answers take under a minute.

Gifts

My account is a gift. What happens when it ends?

We email you 14 days and 3 days before your gift ends, and again the day before. When it ends, your account closes and nothing is charged.

To keep your account, open Plan & billing on your dashboard before then and add your own card. Your plan then continues at the monthly price shown in the email we sent the day you started your gift, until you cancel.

You may also get an email from Link, the payment service, that calls your gift a free trial and mentions an upcoming payment. Nothing is charged unless you add a card.

Can I give PostShop to another writer?

Yes. At postshop.live/gift you choose the plan and the number of months, and you pay once. We email the gift on the day you pick, with a note from you.

They have 30 days to start it, and starting it takes no card. If they do not start it, the gift is cancelled and you are refunded in full.

PostShop Relay

How do I sign in (log in) to my dashboard?

Go to postshop.live/login, or tap Sign in at the top of any page (under Menu on a phone). Enter the email address on your account and we email you a sign-in link and a 6-digit code. Tap the link, or type the code on the sign-in page. Either one works once and expires in 15 minutes. There is no password.

On your phone, once you are in, follow the Add to home screen steps at the top of your dashboard and it opens like an app from then on. People you have added under People with access sign in the same way, with their own email address. This works the same on Relay and on PostShop.

No email after a few minutes? Check your spam folder, then write to hello@postshop.live.

Is Relay only for literary fiction? What kinds of books does it work for?

Any kind of book: fiction of every genre, nonfiction, memoir, poetry, children’s books and YA. It works for a book that is coming out soon and for one that is already on sale. PostShop is made by people who run a literary press, but nothing in Relay depends on the genre.

All Relay needs is the book’s ISBN, or its Amazon link when it has no ISBN or one that starts with 979. Add it on the Relay page of your dashboard.

I texted REVIEW and nothing came back

If you signed up in the last half hour, your number may not be switched on with the phone networks yet. We text you from it about 30 minutes after you sign up; once that text has arrived, REVIEW works. The QR code on your dashboard works in the meantime: tap Show the QR code under your book.

Already had that first text? Check the number is saved in your contacts — an unsaved number can be filtered as spam — and that you have added a book on the Relay page of your dashboard. Still nothing: text FEEDBACK or email hello@postshop.live.

A reader scanned the QR code and nothing opened

Most phones open a QR code from the ordinary camera app: point it at the QR code and tap the link that appears. If theirs does not, tap Text the link or Share under the QR code and send them the page instead.

The reader found no library or bookstore near them

We only list library request pages and independent bookstores that we have checked, and the lists cover the United States. When none is near the reader, the page shows your book’s title, author and ISBN so they can ask their library or a bookstore directly, at the desk or on its website. That lookup also tells us which places near the reader to check next, so the list for their town fills in over the following days.

A library or bookstore I expected is not listed

A place appears on your reader page once we have checked it. For a library, that means we found and checked its own page where a cardholder suggests a book for purchase. For a bookstore, it means an independent store that sells new books and has a way to be asked: an email address, a phone number, a contact page or its own book page.

We check in this order: the libraries and bookstores near our members, then the ones near places readers have looked up, then the rest of the United States, largest library systems first. New places are added every day, so a list that is short this week is longer the next.

To see what a reader near you sees, open your reader page and look up your own town. The lists grow as we check more places, so look again from time to time.

Can someone else show my QR code?

Yes, as many people as you like. From your own phone, text ADD and their mobile number, for example ADD 8185551234. Then send them your PostShop number: they text REVIEW to it and show the QR code to the readers they meet. Every reader they reach is counted on your dashboard. See A team behind your book.

I want to add posting, change my card, or cancel

Text ACCOUNT, or open Plan & billing on your dashboard. Moving up to PostShop keeps everything in Relay and adds posting to your social accounts.

Everything below this point is about posting, so it applies to PostShop only.

Getting the best result

How do I get the sharpest, best-looking posts?

Shoot vertical. Hold the phone upright. Vertical fills the whole screen on Instagram, TikTok, Facebook and YouTube, which is where most people will see you. A landscape photo still posts everywhere — it just sits in a smaller frame with space either side of it, because a wide picture cannot fill a tall screen without cutting the edges off. We would rather show your whole photo than crop half of it away.

Get closer than feels natural. One clear subject beats a wide shot of everything. Phone cameras are excellent close up and mediocre at distance.

Let the light come from behind you. Facing a window lights your subject. Standing in front of one turns it into a silhouette.

Send the photo straight from your camera roll. Don't screenshot it, and don't put it through another app first — both throw away detail we can't get back.

How do I record a voiceover that sounds good?

Hold the phone close to your mouth — about a hand's width. This matters more than everything else combined. At arm's length the microphone picks up as much room as it does you. Close up, the room disappears and you sound like yourself.

Pick a smaller room with soft things in it. Curtains, a sofa, a bed, even a coat over a chair. Large open rooms with hard floors are the hardest to record in — your voice bounces off every surface and arrives back a fraction late, which is what makes a recording sound hollow.

Say it once, the way you'd say it out loud. Reading a script sounds like reading a script. Talk to the person who'll watch it.

Outdoors is fine and often better — the sound of where you are belongs in the post. Wind is the one thing to avoid: turn so it's at your back, or cup your hand around the bottom of the phone.

You hear it before anyone else does. Play it back on the upload page. If it isn't right, record it again — there's no limit, and nothing is sent until you're happy.

Why did my post look different on each platform?

Because it should. Every platform wants a different shape, a different length, and a different kind of caption. We size and write for each one separately rather than sending the same file everywhere and letting it look wrong on most of them.

Your photo goes out tall for Instagram and TikTok, wide for LinkedIn and X, square-ish for Pinterest. Your caption goes long where there's room for it and short where there isn't — X allows 280 characters, Instagram allows 2,200.

This is the part that takes the longest by hand, and it's the main thing you're paying us to stop doing.

Why didn't my post go to every platform I've connected?

Format decides where something can go. A post reaches every connected account that can actually carry it — and the platforms disagree about what they'll take.

  • YouTube takes video only. A photo reaches YouTube when you tick the option to turn it into a short video on the upload page — otherwise it can't go there.
  • X takes up to four photos, or one video, but not both in the same post.

Nothing is dropped quietly. A submission reaches everything it can, and your feed page shows exactly where each post landed.

Why is my video quieter on YouTube than on Instagram or Facebook?

Each platform adjusts volume its own way, and they don't agree. Some lift quiet audio, some only bring loud audio down. The same file genuinely plays at different levels depending on where you watch it.

We set the level on the way out to sit well across all of them. If one platform still sounds low to you, the fix is at the source: record with the phone closer to your mouth. A stronger recording lands better everywhere, and no amount of adjusting afterwards beats it.

Can you fix a post after it's published?

No — once it's live it belongs to your account, and we can't reach back into it. That's the reason nothing publishes until you've read it and tapped approve.

You can delete it yourself on the platform, the same as any post you'd made by hand.

If a caption got something wrong, text FEEDBACK and tell us what. We correct the underlying instruction so it doesn't happen again, rather than just fixing the one post. That's the part that actually sticks.

Do I really have to approve every post?

Yes, and there's no setting to turn it off.

It's your name on the account. We'd rather you read a caption first than find out afterwards that something went out you wouldn't have chosen. There's no timer and no automatic fallback — if you never tap, it never publishes.

Approving is one tap on the link we text you. Sending it back for a rewrite is one tap and a note.

For everyone

My posts aren't showing up on social media

Walk through these checks in order:

  1. Has your preferred posting time passed? Posts publish at the time set under Default post time on your dashboard. If your first post of the day is set for 2pm and it's only 11am, you're just early — hang tight.
  2. Are your accounts connected? Open Connections on your dashboard, or text CONNECT to your PostShop number for a list of which platforms are connected, with a link to the page of each one that isn't. Posts only go to platforms that are connected.
  3. Is one platform missing while others work? That platform may have rejected the specific content based on its own rules — for example, a platform's filter flagged the image or text, or the content type isn't supported on that platform (YouTube doesn't accept a photo on its own, for instance). Text FEEDBACK with the date and platform and we'll look into it.
  4. Still no post anywhere? Text FEED to your PostShop number — you'll get a link showing your recent posts. If it's there, it posted. If not, text FEEDBACK followed by the date and details and we'll look into it.
I sent something but didn't get a confirmation

A few things to check:

  1. Did you text the right number? Your dedicated PostShop number is the one our first text came from — save it in your contacts so your phone treats us as a trusted sender; otherwise its spam filter may quietly block our texts. Texting any other number won't reach us.
  2. Did you text from an authorized number? Only phones you've authorized can submit. If in doubt, have the primary account holder text ADD (your number) first.
  3. Was the file too big? Photos up to 10 MB, and videos up to 90 MB / 60 seconds through your upload link. Most smartphone photos are fine. Video from a DSLR or longer clips may need to be trimmed or re-exported at a lower quality.
  4. Still nothing? Text FEEDBACK followed by the date and time you sent the photo, and we'll check what came in.
I didn't get the text asking me to review a post

Every post waits for your approval, so a missing review text means a post is sitting still. Here's how to fix it:

  1. Save your PostShop number as a contact. This is the single most reliable fix. Phone carriers can quietly filter text messages that contain a link when the sender isn't a saved contact — the message shows as sent on our end but never reaches your phone, with no error either way. Add the number our first text came from to your contacts (name it "PostShop") and the review links come straight through.
  2. Check your filtered or spam messages. On iPhone, look under Messages → Filters → Unknown Senders. On Android, check your spam or blocked folder. Once you save us as a contact, future texts land in your main inbox.
  3. Nothing publishes without you. If a review text goes missing, your post is safe — it's waiting in your queue and won't go live until you approve it. Reply to any text from us, or email hello@postshop.live, and we'll resend the review link.
Somebody I added can’t send anything in

First check who is already authorized. From the account holder’s phone, text SENDERS — you get back a list of every number currently authorized on your account. If theirs is not on the list, that is why nothing is getting through.

To add them:

  1. From the account holder’s phone (the number on file), text ADD followed by their number. Example: ADD 8185551234.
  2. We confirm the add, and they can text in photographs from then on.
  3. There is no limit on senders. Remove someone any time with REMOVE 8185551234.
I got a text saying my submission was too big

Current limits:

  • Photos: up to 10 MB (any smartphone photo is fine)
  • Videos: up to 90 MB and 60 seconds (sent through your upload link)

For oversized videos, trim the clip or re-export at a lower quality from your phone's editor. For oversized photos (rare), resend from your phone's camera roll rather than a pro-export.

One good clip beats three mediocre ones — most social platforms only allow one video per post anyway.

I want several photos in one post

Text upload. We reply with a private link where you can add up to 35 photos and videos, drag them into the exact order you want, and send them as one post.

Everything in a single upload becomes one post. Separate uploads are separate posts — there's no keyword to group them after the fact, so send the whole set together.

I accidentally approved (or sent back) a caption

For approvals you want to pull back: Text FEEDBACK followed by which post and what you want changed. If it hasn't been published yet, we'll do our best to catch it before it goes out — but the closer to the scheduled time, the harder that gets. Once it's live on your platforms, you'll need to delete or edit it directly on that platform — we can't remove posts once they're published to your accounts.

For rejections you regret: A fresh caption has already been generated from your feedback. Review the new version — if you prefer it to the original you rejected, just approve it. If you want the original back, text FEEDBACK and tell us what you'd like. We'll do our best to recover it; if the rejected caption has already been overwritten, we'll work with you to rebuild something close.

A caption has the wrong tone

The draft link we texted you is waiting for your notes.

  1. Open the link and tap Send Back for Changes, then add a short note. For example: too formal, we're more casual or don't use exclamation points.
  2. A fresh caption comes through shaped by your feedback.
  3. Here's the part that matters: the more specific your reason, the more your captions evolve to match your voice. Over time, they need fewer corrections.

If the tone keeps missing after several rejects, text FEEDBACK with what's off and we'll factor it into what we send you next time.

How does photo enhancement work?

Every photo you send is tuned before it publishes — exposure, colour, contrast and clarity nudged so it looks like it was taken with intent, even if you shot it one-handed on the way out of the door.

It happens automatically on every image, with nothing for you to do. It is a correction, not a rescue: a good photograph comes out a little better, and a badly lit one is still a badly lit one.

We deliberately stop short of filters, heavy stylization, or anything that screams "edited." Your photos still look like real photos — just the version of them where the light cooperated, the color is honest, and the details come through. Video isn't enhanced — what you send is what publishes.

I want to change something in my account — posting times, time zone, language, voice, anything else

If a text command can do it, use the command. Many account changes are self-serve and don't need our review:

  • Add or remove a sender’s phone: ADD 8185551234 or REMOVE 8185551234
  • Switch Pinterest board, LinkedIn page or Facebook page: PINBOARD, LIPAGE, FBPAGE
  • Connect a new platform, reconnect, or swap accounts on a platform: CONNECT
  • Disconnect a platform you no longer want to publish to: DISCONNECT (then reply with the number, then CONFIRM)
  • Update your payment method, or cancel: ACCOUNT

On your dashboard — posting time, time zone, languages, what you write, and anything you told us about your work under Tell us more. For anything else, text FEEDBACK with what you want changed and we'll email you to confirm when it's done.

I want to cancel, or update my card

The easiest way: text ACCOUNT to your PostShop number. You get back a secure link to your billing portal where you can update your payment method, view past invoices, or cancel — all self-serve, all from your phone. The link is single-use and expires after your session.

There are two plans. PostShop, at $99 a month, includes everything PostShop does. PostShop Relay, at $29 a month, includes your book’s reader page, where readers review your book and ask libraries and bookstores to carry it, reader reminders, a printable sign and bookmarks, and the monthly reader report, without posting to your social accounts. You can move between them from the same billing link.

Cancellation is effective at the end of your current billing period, no refunds for the unused portion. Your posts will continue publishing through the period you paid for. Refund policy is in our service agreement · Accessibility.

My account is closed and I want to come back

Sign in at postshop.live/app with the email on your account. For 30 days after an account closes, everything is saved as you left it: your books and reader pages, your connected accounts and your settings. Your dashboard shows the price and a Restart my account button, and restarting opens the same account again.

A restart has no free trial, so the first payment is taken at checkout. On PostShop Relay, the limited-time price continues for whatever is left of your first six monthly payments.

When in doubt — text us with FEEDBACK

PostShop is built to be low-friction. If something isn't working the way you expect and none of the above helps, text FEEDBACK followed by whatever's on your mind. We review every feedback text and get back to you. Nothing is too small to ask.

Important: Any text you send to your PostShop number that isn't a command (UPLOAD, IDEA, REVIEW, FEED, EXPORT, QUEUE, SCHEDULE, MENU, GUIDE, CONNECT, DISCONNECT, CONFIRM, ACCOUNT, PINBOARD, LIPAGE, FBPAGE, SENDERS, ADD, REMOVE, or FEEDBACK) gets treated as content for a post. So if you have a question or want to flag something, always start your message with FEEDBACK so we know it's for us, not for your audience.

Connecting your own accounts

How do I connect my own accounts?

Open Connections on your dashboard and choose a platform. Its page says what that platform needs; tap Connect and it opens the platform's own sign-in. Sign in to your account and approve access. No password is ever shared with us: you're granting publish access through the platform's own authorization, and you can revoke it any time.

Texting CONNECT to your PostShop number sends a list of which platforms are connected, with a link to the page of each one that isn't.

A platform didn't finish connecting

First, open that platform's page from Connections on your dashboard and tap Connect again — most incomplete connections just need a retry. If it still won't connect, the account usually doesn't yet meet that platform's requirements (for example, TikTok needs a Business account, Instagram a Business or Creator account, and Facebook a Page). The platform's page lists what it needs. See Connecting & switching platforms below for the per-platform prerequisites.

If someone else is connecting your accounts

Someone else is setting my accounts up for me — what do they need before they connect?

This is for a publicist, an assistant, or anyone at a press setting the accounts up for the writer. The key thing: connect the author’s accounts using the admin or manager access you already hold on them — you do not need their passwords, and you do not log in as them.

  1. Get admin or manager access first. Before you start, make sure you have been added as an admin or manager on each of the author’s platforms — their Facebook Page, their LinkedIn page, and so on. This is the step that trips people up: if you are not on the author’s account yet, the connection will fail or connect the wrong account.
  2. Connect with your own login. On the author’s dashboard, open Connections, choose each platform, and tap Connect while signed into your own platform account. During authorization you select the author’s page or account that you manage.
  3. Point each platform at the author’s account. After connecting, use the destination pickers below so posts land on the author’s page or board, not yours.
Which platforms can I connect with admin access, and which need the author’s own login?

Connect with your own login plus admin access (no password from the author needed):

  • Facebook Pages — you are an admin on the author’s Page
  • LinkedIn pages — you are a page admin on the author’s page
  • Pinterest — the author’s account is a Business account
  • YouTube — you help run the author’s channel

Need to be signed into the author’s own account (there is no delegated-admin option on these): personal profiles, Instagram and X / Twitter. For these, you or the author must be signed in to their actual account to authorize the connection.

How do I make sure posts land on the author’s page or board, not mine?

After connecting, use the destination pickers to point each platform at the author’s own page or board:

  • Facebook page — text FBPAGE, reply FB N to choose the author’s page
  • LinkedIn page — text LIPAGE (option 1 is always your personal profile; pick the author’s page)
  • Pinterest board — text PINBOARD, reply PIN N

Full walkthrough in the Pinterest, LinkedIn & Facebook switching section above.

Connecting & switching platforms

I want to swap which account is connected

Open that platform's page from Connections on your dashboard. It shows the account that is connected; choose Connect a different account and sign in as the one you want. Account holder only.

A platform won't connect — common prerequisites and errors
  • TikTok requires a Business account. In the TikTok app: Settings → Account → Switch to Business Account (free), then retry the link.
  • Instagram connects through its linked Facebook Page — the Instagram account must be a Business or Creator account linked to a Facebook Page.
  • Facebook posts to a Page, not a personal profile. Make sure a Page exists and you're an admin on it.
  • Pinterest requires a Business account.
  • "This account is already connected to another account" — the social account is linked to a different connection. Text FEEDBACK and we'll clear the old link so you can connect fresh.
Running two names through PostShop — a pen name, or a press as well as yourself

Some writers keep two public identities — a pen name in another genre, or a small press alongside their own name. Two identities means two PostShop accounts, and on most platforms that is the end of the story. What to know before you start is which platforms are simple and which need care, because it is not the split most people expect.

The simple case — each name has its own account on the platform. Separate Instagram accounts, separate X accounts, separate TikTok, YouTube or Pinterest accounts. Connect each one to its own PostShop account and they stay completely independent. There is nothing to configure and nothing that can cross over — which matters more here than it does for most people, since the whole point of a pen name is that the two do not meet.

The case that needs care — one sign-in reaching two destinations. Facebook Pages and LinkedIn pages sit underneath a personal sign-in rather than being separate sign-ins. If you are an admin on two Facebook Pages, one Facebook login reaches both. That is convenient, and it is also where problems come from:

  • The page picker may not appear the second time. Facebook and LinkedIn remember what you approved before and often reuse it silently, so the second connection either points at the first name’s page or comes back with no pages at all. See the next item for how to force the picker back.
  • LinkedIn generally holds one live authorization per sign-in. Authorizing the second can end the authorization for the first, which then stops posting. If you connect a second LinkedIn, check the first one afterwards.

If the second name has its own accounts, connect those. Where it doesn’t — a Facebook Page or LinkedIn page under your personal login — connect it, then text FBPAGE or LIPAGE straight away and confirm the destination is the one you meant.

If somebody is doing this on your behalf, the same rules apply — and the second case is the one they will meet most, since a helper's login is often an admin on more than one Page.

A platform showed me a page picker before, but this time it connected without asking

Facebook, Instagram and Threads all authorize through Meta, and Meta remembers what you approved last time. On a repeat authorization it will often skip the page-selection screen entirely and reuse your previous choice — so the connection succeeds, but points at the wrong place, or comes back with no pages attached at all.

This is the most common cause of a connection that looks fine but posts nowhere, or posts to the wrong page. Two ways to bring the picker back:

  1. During authorization, look for Edit access, Edit settings, or Choose what you allow instead of tapping Continue as [your name]. Tick the specific Page you want.
  2. If that option doesn't appear, remove the old approval first: on Facebook go to Settings & privacy → Settings → Business integrations, remove PostShop's connection, then text CONNECT and start fresh. The picker returns because there's no remembered choice left.

A private or incognito window does not help here — the approval is stored on your Meta account, not in your browser. It does help on X, where the connection follows whichever account the browser is signed in as.

After any reconnection, text FBPAGE or LIPAGE and confirm the destination before you send anything.

My posts stopped appearing on one platform and I didn't change anything

Almost always an expired connection. Every platform issues us a time-limited authorization — Meta's run about two months, LinkedIn's about a year — and when one lapses, posting to that platform stops. Everything else keeps working, which is why it's easy to miss.

We check your connections every few days and message you before one expires and again if it lapses, so in most cases you'll hear from us first. To fix it, open that platform's page from Connections on your dashboard and reconnect it, or follow the link in our message. Nothing else needs redoing.

If you'd rather check yourself, open Connections in your dashboard — anything not connected is listed there.

Can I send posts to a specific board, page, or sub-account on a platform?

Yes — three platforms let you switch destinations after connecting, on that platform's page on your dashboard or by text:

  • Pinterest boards — text PINBOARD to see your boards, reply PIN 2 (or whichever number) to switch
  • LinkedIn pages — text LIPAGE to see options (personal profile plus any company pages), reply LI 2 to switch
  • Facebook pages — text FBPAGE to see your Pages, reply FB 2 to switch

For Instagram, TikTok, YouTube, X, Threads and Bluesky, posts go to the single account you connected. To change which account, open that platform's page on your dashboard and choose Connect a different account.

Full walkthrough — including Facebook pages — is in the Pinterest, LinkedIn & Facebook switching section above.

Relay and PostShop Every command at a glance Every text command in one quick list.
Command Reference

Text any of these to your PostShop number. A PostShop Relay number answers the first list; PostShop answers both.

Relay and PostShop

Command What it does Example
REVIEW Returns a QR code a reader scans to open your book’s reader page on their own phone, where they can review your book and ask libraries and bookstores to carry it, with buttons to text or share the link instead. Add your book on the dashboard’s Relay page first. With more than one book, add its number. REVIEW  REVIEW 2
ACCOUNT Returns a secure link to your billing portal, where you can update your card, view invoices, or cancel. You can also move between PostShop and PostShop Relay there. Also responds to BILLING, PLAN, SUBSCRIPTION or CANCEL. ACCOUNT
FEEDBACK Sends a message directly to us — questions, suggestions, corrections, requests that aren't covered by a command. Anything you want us to see, prefix it with FEEDBACK. FEEDBACK loved the tone
MENU Returns a short text cheat-sheet of the core commands. Useful on the go. MENU
GUIDE Texts you back a link to this help guide — connecting accounts, the text commands, getting sharper posts, and what to do when something looks off. Also responds to FAQ, HOWTO, or QUESTION. GUIDE
SENDERS Returns a numbered list of every phone number authorized to text in on your account. Account holder only. SENDERS
ADD Authorizes another phone to send you material. No limit on how many. ADD 8185551234
REMOVE Revokes a sender’s access. REMOVE 8185551234

PostShop only

Command What it does Example
IDEA Sends you a link to three specific things worth photographing or recording today, based on what's on your account rather than a generic list. Add a subject to narrow it — IDEA book launch. Three sets a day, each with one swap if the first three don't suit. IDEA
UPLOAD Texts you back a private link to build a post on the web — add photos and videos, drag them into order, add a caption, and send as one post. This is how every post starts. You can add a caption after the word (upload proof copy arrived). Each link works once, and we include a fresh one with every confirmation, so you rarely need to text this more than once. UPLOAD
FEED Returns a link to your PostShop post feed — a scrollable view of your recent posts. FEED
EXPORT Returns a link to download a spreadsheet (CSV) of every post that's gone live on your platforms — caption, platforms, date, and status. A complete published-content record you can keep for your files. EXPORT
CONNECT Returns all nine platforms, marked connected, needs reconnecting or not connected, with a link to the page on your dashboard of each one that isn't connected. CONNECT
DISCONNECT Returns a numbered list of the platforms you're currently connected to, so you can remove one. Account holder only. DISCONNECT
DISCONNECT N Picks the platform to remove from the list returned by DISCONNECT. Replace N with the number you want. Nothing is removed yet — you'll be asked to confirm. DISCONNECT 2
CONFIRM Completes a disconnect after DISCONNECT N. Posts to that platform stop until you reconnect. Only works while a disconnect is waiting on you — at any other time it's treated as ordinary text. CONFIRM
PINBOARD Returns a numbered list of your Pinterest boards. Reply with PIN N to switch where your pins go. PINBOARD
PIN N Picks a Pinterest board from the list returned by PINBOARD. Replace N with the number you want. PIN 2
LIPAGE Returns your LinkedIn options — personal profile (always option 1) plus any company pages you manage. Reply with LI N to switch. LIPAGE
LI N Picks a LinkedIn destination from the list returned by LIPAGE. Replace N with the number you want. LI 2
FBPAGE Returns a numbered list of your Facebook Pages. Reply with FB N to switch which page your posts go to. FBPAGE
FB N Picks a Facebook page from the list returned by FBPAGE. Replace N with the number you want. FB 2
QUEUE Returns a snapshot of how many posts you have queued, and therefore how many days that covers at one a day. Useful before a trip or a heavy week. QUEUE
SCHEDULE Returns a link to your posting schedule — every approved post that hasn't gone out yet, with the exact time each one publishes. From there you can move a post earlier or later, pick an exact time, or cancel it. Account holder only. SCHEDULE
PostShop only What works — and what to avoid What lands great, and what to skip.
Content Guidelines

You know your work and your readers better than we do, so we don’t gatekeep what you send. These are practical guidelines that keep your posts publishing cleanly across every platform.

Content that works

  • Photos with a quick description in the note box on your upload page ("finished the chapter I have been stuck on since June")
  • The desk, the margins, the crossings-out — process is the most reliable material a writer has
  • Proofs, covers, contributor copies, a shelf, a reading, a signing queue
  • What you are reading, and why it is the right book for right now
  • Short vertical video under 60 seconds
  • Carousels of related photos — add up to 35 on your upload page and drag them into the order you want

What to avoid

  • Photos over 10 MB, or video over 90 MB / 60 seconds — those are the current size limits
  • Mixed photos and videos in one text — phones handle this unreliably, so text upload instead and add everything on one page
  • Screenshots of text-only content (memes, quotes, announcements) — platforms suppress these
  • Photos of minors with identifying details unless you have clear permission
  • Anything you wouldn't want a reader, an editor, or an agent to come across

Getting the best captions

  • Always include a short note with every photo — even a few words gives us context
  • Use your natural voice in your notes. We mirror how you actually talk, so don't over-formalize
  • If a caption misses the mark, tap Send Back for Changes and give a specific reason. The more specific your feedback, the closer future captions land to your voice

What you have

  • One post a day — a ceiling, not a quota. Send what actually happened; quiet days are fine
  • No limit on senders — a publicist, an assistant, a co-author, anyone you trust to hand you a photograph
  • People with access — a partner or an assistant signs in with their own email, and approves posts if you tick the box
  • Multilingual captions, photo polish, AI scenes, reading aloud and subtitles, all included
  • A reader page for each of your books — text REVIEW and a reader scans their way to the review forms, and to asking libraries and bookstores to carry it
  • Weekly recap and a monthly strategy report that ends with specific actions to take
  • Sent us more than one in a day? The extras queue automatically for the days that follow — nothing gets lost